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Google Ads Agency

Experience Optimised Google Ads Campaigns That Will Enhance Your Brand Awareness Whilst Maximising Your Sales and Revenue.

Laetitia Menzies
Laetitia Menzies
Business Owner, Blue Island Home
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“We hired Tillison Consulting to help us create our first Google Ads campaign and coach us after its launch, but their service gave us so much more! Our coach was quick to adapt his training plan to our needs. He was very resourceful, supportive and always available whenever we required his expertise. Tillison Consulting is a friendly, attentive company and it was an absolute pleasure working with them. Would not hesitate to recommend it, thank you!”
Avon Potter
Avon Potter
Director, UK Hot Tubs
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"The SEO campaigns work very well for us – the volume of traffic is important, but we’ve been more impressed with the quality of the leads we receive, which has vastly improved since we’ve been working with Tillison Consulting. We had worked with other agencies before who weren’t nearly as proactive as the team at Tillison. We’re busy running our business, so we’ve been really pleased with the frequency and quality of communication – it gives us the information and confidence we need to get on, knowing that they’re looking after growing our business online."
John Elston
John Elston
Web Franchise Manager, Smiffys Australia
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“The work on our campaigns has significantly improved the ROI, quickly having a positive impact on the cost per sale by improving the percentage of visitors who actually bought something during the visit to our site. The way Tillison Consulting works suits us perfectly – we have been happy to recommend them to our business contacts and will continue to do so.”
James Barnes
James Barnes
Digital Marketing Manager, Hildon Water
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“Under initially limited budgets, Tillison Consulting significantly boosted our campaigns, resulting in a remarkable 900% increase in online sales and a 28:1 return on ad spend. Capitalising on this substantial revenue increase, we tripled our budgets in just over a year, reflecting the outstanding return on investment.”

Achieve A Similar Growth In Leads With Our Expert Google Ads Services.

In today’s marketing, making the most of paid search is more important than ever. With over 80% of businesses worldwide using Google Ads, it’s clear that this platform holds immense potential, and it could push your business to the next level. That’s exactly what our Google Ads Management Services are crafted to do. To secure optimal conversion growth by channelling high-quality targeted traffic to your website.

We’ll be passionate about what you’re passionate about.
Need more conversions? We’ll get you there.

Increase Your ROI with Our Google Ads Strategies

A discussion aimed at gaining insight into your present circumstances and challenges, while also comprehensively grasping your business objectives and anticipations.

Keyword Research:

Our team of Google Ads Specialists will diligently conduct thorough research to pinpoint the most impactful search terms for enhancing your online visibility.

Tracking and Analytics Setup:

In this stage, we ensure that the necessary tracking tools are set up correctly, as they are essential for understanding user behaviour in the Google Ad campaigns. This helps us to tailor strategies specifically towards your business objective.

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Ad Copy & Campaign Structure:

Crafting compelling ad copy and structuring campaigns strategically ensures the right messages reach the right audiences, and we will customise these for your online business to get valuable traffic to the website.

Bidding Strategies Icon

Biding Strategies:

Our smart bidding strategy approach, rooted in data analysis and keyword insights, ensures your ads secure prominent positions on the Google Search Network in a way that is cost-effective for you.

Measure & Optimise Performance:

We continuously analyse Google Ads metrics to fine-tune your campaigns towards converting more interested individuals into passionate learners at your online store by optimising every aspect of your Google Ads campaigns.

Reporting:

As part of our Google Ads Management, we provide regular updates on the performance of your Ads, including insights into traffic and conversion metrics. Additionally, we conduct monthly meetings to review progress and make any necessary adjustments to our strategies.

Scaling and Growth:

We’ll consistently observe and adjust your Google Ad Campaigns using data-driven insights. This involves identifying opportunities to expand your business and enhance revenue streams.

We’ll consistently observe and adjust your Google Shopping Ad Campaigns using data-driven insights. This involves identifying opportunities to expand your business and enhance revenue streams.

Increase Your ROI with Our Google Ads Strategies

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Start Converting, Start Winning. Launch Successful Google Ads Campaigns with our PPC Experts!

Our team of PPC Specialists and Campaign Managers have had their hands on hundreds of Google Ads Shopping, Search, Display and Video campaigns and have several stories of success in crafting and executing to get the results our clients aim for (and more!). With a wealth of knowledge and experience in marketing, we tailor strategies precisely to your business objectives. Every Google Ads campaign is made completely from scratch for you, your business, your website and your goals.

Through data-driven audience research and thorough keyword analysis, we develop compelling ad copy using our own specialised and unique strategy that will aim for high click-through rates to get relevant traffic to your site. This approach optimises conversion rates and ensures precise targeting, effectively reaching your audience where it matters most.

Our primary focus is on maximising performance to achieve the best Return on Ad Spend (ROAS) while minimising unnecessary budget expenditure. With a thorough understanding of all Google Ad types, conversion tracking, conversion rate optimisation and data-driven decisions, our skilled PPC team continuously refines your campaigns for the best results.

Improve Your Google Ads Performance

Optimise your Google Ads performance with our targeted strategies for enhanced results.

Google Ads Benefits

A woman shopping online

Our Approach:

At Tillison Consulting, our PPC team values collaborating with businesses like yours.
By taking a holistic approach to Google Ads, we work with you to make sure that all touch points a customer makes are as optimised as possible.

As Google Ads professionals, we are well-equipped to navigate the challenges specific to your industry. Rest assured, your business holds our utmost commitment and hard work. Our PPC Team are always just an email or a phone call away- it’ll be like we’re part of your team in the office. Through transparent collaboration and regular communication, we provide continuous updates on project progress, performance, and plans.

Work with our friendly, hard-working Google Ads team at Tillison Consulting and see similar success our hundreds of Google Ads clients have had.

Chris Perry
Chris Perry
Marketing Manager, Rinkit
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“Working with Tillison Consulting has been amazing. The results and return on investment have been fantastic. From the outset Tillison Consulting were focused our business needs and developed a Digital eCommerce Strategy that is producing excellent results year on year, in fact this year Tillison has helped us to achieve our best monthly sales figures ever.”

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Frequently Asked Questions about Google Ads

Yes, our team will provide you with regular reports of the progress of your Google Ads campaigns and you’ll have access to our project management system as well as direct access to your own Google Ads account, of course.

Yes, our PPC management team also has experts who manage Microsoft Ads and social media campaigns, so if you want to expand your advertising campaigns beyond Google Ads, speak to our experts today. If you’re not sure which type of paid advertising is best for you, we can provide you with advice as to what will work best for your business and goals.

Without optimising your campaigns, your ads will not be relevant to your audience and will not be visible in the search results. This optimisation may need to be tweaked slightly as Google Ads campaigns don’t exist in a vacuum – things can affect how they perform, so we’re constantly checking and thinking of new ways to improve them.

There are a few main types of Google Ads campaigns:

  • Search Network – these campaigns are usually text ads which show on the search results page.
  • Display Network – the ads for Google Display Network campaigns are usually images and appear when users visit other websites or apps.
  • Video – these short video ads show at the beginning or during YouTube videos.

Google Ads can be complicated and consequently, it’s really easy to get it wrong and waste your budget.

With a compelling sales proposition and optimised landing pages, yes, Google Ads absolutely works – we’ve scaled many clients using Google Ads.

Yes, Google Ads does issue refunds. You’ll see regular credits in your account for invalid clicks (those which are the result of accidental clicks or of what Google considers click fraud) and sometimes for overspend if Google has spent more than the budget you set.

There’s no simple answer to how long Google Ads takes to work.

Creating a Google Ads account, configuring conversion tracking, creating campaigns and adding targeting and ad copy can be completed in a matter of hours or days.

However, optimising and scaling Google Ads campaign performance is more dependent on the amount of performance data available – in short, the faster you burn budget, the more quickly performance typically improves.

We expect to see steady improvements in campaign performance over an initial three-month period, with optimisation and scale continuing indefinitely.

There is no direct link between organic rankings and having a paid Google Ads account.

However, there are several benefits to consider:

  1. Customers often cross between channels when discovering your brand and when they’re searching for the product or service that you sell. Being present in both organic search and in paid search can have a significant impact on overall performance
  2. Many of the optimisation techniques used for SEO equally support the Google Ads Quality Score (page speed, page relevance etc.) and as such, it is likely that such investment would benefit both Google Ads performance and SEO performance.

The rank (position) your Google Ads achieve for each keyword is dependent on an auction every time a user searches Google.

Ad rank is a factor of financial bid x quality score – therefore a higher quality score should increase ad rank and/or decrease the average cost you pay for each click.

There are multiple factors which make up the Google Ads Quality Score, such as;

  1. Ad relevance to the search term used on Google by your customer
  2. Landing page relevance to the search term – Google crawls your landing pages to check this regularly
  3. The customer experience on your website – fast page load times, content layout and other factors
  4. Your Historic Click Through Rate (CTR) for the keyword and the associated ad.

Within each Google Ads campaign, you can set a daily budget which is then averaged over a monthly period. The actual spend can fluctuate from day to day, but Google should never spend more than that monthly budget.

How much you will need to pay for each click will depend on the auction which runs every time a user searches Google. Whilst you can set a maximum cost per click (depending on your Bid Strategy), the actual cost required for each click will depend on the level of competition for each search term or keyword, in that user’s location.

Our team can complete research for you and confirm the potential budget you could spend for each campaign and a realistic return you should be aiming for.

For local Google Ads campaigns, a sensible budget might be anything from £300/month to £3,000/month or more depending on the location you target and the average cost per click.

For eCommerce stores, the range is far wider. eCommerce stores selling niche products might spend anything upwards of £600/month, whereas eCommerce stores with thousands of products which have high demand could easily spend £10,000/month or more on Google Shopping campaigns.

Nationwide lead generation campaigns could require a Google Ads budget anywhere from £600/month to high volume, competitive markets spending £60,000/month.

We'll Show You How to 4x Your Sales

Chris Perry
Chris Perry
Marketing Manager - Rinkit
Read More
Working with Tillison Consulting has been amazing. The results and return on investment have been fantastic. From the outset, the team focused on our business needs and developed a Digital Strategy that is producing excellent results year on year.

This year, Tillison has helped us to achieve our best monthly sales figures ever.

An eCommerce Specialist will contact you for a free consultation, detailed analysis and recommendations.