This new development from Google is going to massively improve the value of an Analytics content experiment, by allowing coders to alter the format of the experiments.
One of the hurdles we have constantly been hampered by, both as a company and an agency, is the inability to use multiple conversions for the experiment.
This affects all and sundry across many industries. Most sites have multiple conversions, e.g. an e-commerce site may have a different goal page depending on which payment method you use. Others may have sign ups, contact forms etc. Each of them equally as valuable, so you need to evaluate your content against all of them.
Thanks to the latest development by Google, you are now able to see how your experiment has affected all the goals you are interested in.
To find out more about the benefits of Google Content Experiments, click the image below: