If you’re an Instagram user you might have noticed a ‘Sponsored’ label in some of the images on your main news feed. This is because Instagram Ads have started rolling out across the UK, allowing businesses to promote their products and services by using visuals. If you simply tap this label you’ll be able to learn more about how advertising works on Instagram, answering what you need to know about Instagram Ads.
Instagram have said that they want sponsored ads to be creative and engaging, so they’re only starting with just a handful of brands that are already huge members of the Instagram community. If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like. This will help Instagram to show you more interesting and tailored Instagram ads in the future.
The idea is to show Instagram Ads from businesses that are interesting to you, and to do that they’re going to be using information about what you do on Instagram and Facebook.
Everyone on the platform will see an Instagram Ad from time to time whether or not they’re Facebook users, and basic information from Facebook will help them to create a more relevant experience. Providing feedback, if you see an ad you don’t find interesting, will also help them to show more engaging ads over time.
Instagram have also said that they have been working on video ads as video is a very powerful visual. They have been working with some creative agencies and are shooting their first Instagram Video Ads which will be launched in November.
Will Instagram Ads be available for smaller businesses?
Ads on Instagram are still at very early stages with only a small amount of businesses allowed to advertise on the platform. They have also not mentioned how much these brands are paying for their paid advertisements so marketers are guessing that it’s pretty pricey.
If you wish to keep to keep up to date with all the latest information from Instagram then remember to check out their Business Blog.