Growing your business using Twitter marketing services can produce solid relationships and effective reach for your brand. Unfortunately, there are far too many users who just don’t think things through and end up unintentionally annoying followers rather than engaging or inspiring them.
Four Bad Twitter Marketing Habits to Easily Avoid
Sending Direct Messages on Twitter is perfect for private conversations including personal details like your mobile number or your email address. You may not want to broadcast those things to the world.
Direct Messages are open to abuse though. Many of the viral phishing or spam attacks exploit the function; “Remember this picture of you. Hahaha”, or similar, but the link leads to a page that will compromise your Twitter account and send that same spam to your followers – annoyance number one. It makes you look a little bit silly too.
There are a number of applications that will allow you to configure automatic Direct Messages to new followers. It’s tempting to automate this, I’ve even been guilty of it in the distant past; “Thanks for following. I look forward to reading your tweets. Check out our blog”. As tempting as it is, what it really says is, “Hello, I’m not really that interested in having a personal relationship with you, so I can’t be bothered to check out your profile and see who you are or what you’re about. This is about me and what I want”. Annoyance number two, a big fat turn off for most serious Twitter users.
You just shared an image to Facebook? And another one. And another one? I really couldn’t care less. I’m on Twitter right now. I’m not on Facebook. Cross posting from other social platforms is again tempting to save time and effort, but also demonstrates to your Twitter audience that they’re not that important to you – you value them so little that you won’t event spend the time to post images to Twitter directly. Annoyance number three; you don’t care enough to spend time here, why should I care about your brand?
Posting the blog post you just created across multiple platforms is time consuming. There are tools available to speed that up without autoposting from one platform to another. I’m a fan of Buffer, personally – connect up your LinkedIn, Twitter, Facebook and Google+ page accounts and you can post to them all at once if you wish, but I wouldn’t recommend it.
Each social platform has slightly different opportunities for creating a post. Whilst your Tweet must be less than 140 characters, the post on LinkedIn, Facebook and Google+ provide much more space to add your own commentary and opinion to the post you’re sharing. That added value increases the engagement on a post and the likelihood of a click. If you do use Buffer or similar, I’d recommend posting to Twitter separately from those to gain the greatest impact.
Following to make your Twitter numbers look good. Twitter isn’t about quantity, it’s about quality. You should measure the impact you’re having by the number of mentions, retweets and conversations, not by the number of followers you have. Following thousands of accounts just to attract more followers isn’t what success looks like. When your account says “following 20,000 people” and “19,000 followers” but you’ve only tweeted 500 times, it screams, “I’m just here for the maths! I value the number of followers over sharing anything of value or engaging. Now who in their right mind would want to follow an account like that? Where on earth is the value? Annoyance number four; running the numbers. If you’ve nothing interesting to say, I’m not listening.
For more advice on Twitter Marketing, check out the following videos on our YouTube Channel.
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