June 2021 Round-Up

June has gone by so quickly, it’s almost as if it never happened. We’re now halfway through the year and things at Tillison are as busy as ever. We briefly had some beautiful weather and there’s been a lot to cheer us up: the Euros, our office sweepstake and office reorganisation, as well as providing a brilliant service for our clients.

We’ve also produced some awesome content, read on to find out.

How To Use Google Optimize

Google Optimize is an online testing tool that allows you to build and run essential tests for your website. By creating experiments site owners can discover which version of any given page will produce the best results. It helps improve visitor satisfaction and boost leads, enquiries and sales.

Perhaps a daunting platform on the face of it, the fact is it’s actually incredibly easy to use. So why should you be utilising the tool? Our blog delves into how Google Optimize can be used to create truly awesome results.

Aligning SEO and PPC eCommerce Efforts

When it comes to eCommerce, pay per click (PPC) advertising and search engine optimisation (SEO) are two sides of the same coin. They both work towards the business goals of generating more sales.

But, all too often these powerful tools become disjointed rather than working together. This guide will help you to understand how you can align your SEO and PPC eCommerce efforts for better results.

Don’t forget that we’re experts at both PPC and SEO, so get in touch today if you need help with either (or both) of them.

Google’s June 2021 Update

Google released its June 2021 core update at the beginning of the month, the first in six months. By the end of the month, it will have had time to fully roll out. It will be followed by another update in July.

Don’t worry if you haven’t noticed the update, many sites won’t have done. If you’re curious about the update, our blog has lots of information about the update

Microsoft’s New PPC Update

At the beginning of June, Microsoft announced a smattering of new features that will be rolled out throughout the month. With many pay per click (PPC) tools and updates at your fingers, we’ve made your life simpler by collecting all of the important information in one place.

Our blog gives you all the information about Microsoft’s new PPC features and what you can do with them.

New Team Members

Alex Bardsley

Alex has a vast knowledge of different business sectors. He’s gained multiple apprenticeships in business administration and is now set for a new opportunity to further his career.

Rachel Gowland

A passionate polyglot, Rachel joins us with new insights and perspectives, ready to put her knowledge to good use and learn new skills as she advances her career.

What’s next?

After a week of summer, we’re hoping the rain gives way to more sunshine soon! So what about the digital marketing world? Well, we’re going to be hard at work, ensuring our clients’ Core Web Vitals are in order.

We also look forward to welcoming another new team member as the company continues to grow! We’re also excited about our Company Do and the end of restrictions in England! Make sure you’re following us on Twitter for all of the latest news in digital marketing and Team Tillison!