Google AdWords Braindump
I finally completed my ‘brain-dump’ of my experiences with Google AdWords.
This is only part of the story, of course. If done well, Google AdWords will get you visitors. Without putting as much effort into the rest of the strategy, you’ll end up just paying for visitors to land on your site, and disappear without engaging with you, without buying anything, without giving you an opportunity to sell them what they are looking for.
Sound like a good deal? It does for Google – but not for you.