In Click Through Rate Tips, Google AdWords Tips

Google Adwords is an essential tactic in the battle to improve the visibility of your website. Whether you undertake doing it yourself or outsource it to a digital marketing agency it is one of the key ways to get your website in front of potential customers and improve your click through rate.

Outsourcing

Outsourcing the management of your Google Adwords is a common occurrence. Digital Marketing agencies such as Tillison successfully manage a plethora of accounts on behalf of their clients in order to improve the number of quality leads their website receives. Whilst outsourcing your Google Adwords management is a successful means of improving your websites visibility there is something fulfilling about learning how to do something yourself.

Google Adwords Coaching

Adwords coaching is a fantastic way to upskill yourself or your staff. By undertaking a series of coaching sessions you will be able to learn enough to manage your Google Adwords account in house. Our training is bespoke. We can adapt our techniques in order to suit all skill levels from the ground up. Our coaching sessions will cover the following useful topics:

  • How to spend less per click and achieve more sales
  • How to write ad copy to generate a greater CTR
  • How to find more, cheaper keywords
  • Why CTR is so important
  • Why targeting can massively improve results
  • Why better account structure means you’ll pay less per click

Our training sessions are also designed to allow you the time and the opportunity to ask questions. By following instructions, applying what you’ve learnt between sessions you will quickly be able to see results. “Undertaking a successful set of adwords coaching gives you a sense of satisfaction which you just don’t get when you outsource. Whilst running your own campaigns isn’t always possible, it is worth learning the basics so you can see just how your account is improving,” explains Senior Strategist Antony Potts.

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