Have you heard about the new Enhanced AdWords Campaigns? According to Google it is, “ The first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.” But what does that mean for you and your business?
What is the purpose of an Advanced Campaign?
The main reason for Enhanced AdWords Campaigns is to reach people based on context. We will now be able to show different ads depending on the time of day, the location of the search and what device somebody is using. Enhanced Campaigns can also show download links to apps from popular stores if the user is searching on a smart device.
What about bid adjustments?
We can now manage bids for ads across different devices including time of day and locations. The adjustments we make will apply to all ads/keywords in one campaign.
So how do the ads work?
People tend to search for different things near a shop on their smart phone than if they were sat at their desk on a computer. Enhanced Campaigns show ads with the correct ad text, site links and information without the creator having to edit each campaign for potential situations.
A high end retailer is targeting people searching for “Deals on women’s jackets”. When this keyword is searched on a desktop, the potential customer is linked to the company website. However, when searched on a smart phone, the phone number and directions are shown.
How will I know it’s working?
Enhanced Campaigns easily allow you count calls and apps as conversions in the Adwords reports. This way you can keep an eye on what is working and what is not.
Sounds good! When can I try it out?
Enhanced Adwords Campaigns will be appearing over the next few weeks. In mid 2013 however, all campaigns will be upgraded.
To find out more about Google AdWords or to speak to one of our specialists click below: