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Google Ads Tips

Google Ads strategies to increase traffic, lower the Cost per Conversion and increase ROI from every Google Ads campaign along with Google Ads news, updates and commentary.

The Multi-Channel Funnel

New Look AdWords Interface

You may have noticed that your Google Ads interface has changed. Sporting a different colour scheme and a change in...

Google Ads Tips

AdWords Search Network with Display Select

Search Network with Display Select is a new campaign setting on AdWords where you in effect combine your Search and...

Google Ads Tips

Stop Mobile Apps Eating All Your Google Ads Display Budget

Have your display network campaigns started misbehaving recently? For the past few months, we’ve been finding much higher CTR and...

Google Ads Tips Mobile Marketing Tips

Why is AdWords CTR Important?

There are many initialisms and elements to Google AdWords that can sometimes leave people more confused than they began. This...

Google Ads Tips Click Through Rate Tips

AdWords Interest Categories Display Targeting

Google is constantly changing the way they allow you to target your display marketing. The most recent change is Interest...

Google Ads Tips PPC Tips

Video: AdWords Search Term Reports

Our PPC Specialist presents a quick guide to show how to successfully use Search Term Reports in your Google AdWords...

Google Ads Tips PPC Tips

AdWords Enhanced Campaigns: Mobile Preferred Ads

Now we’ve all upgraded to Enhanced Campaigns, there are some Kinder Egg surprises in store. The first of these is...

Google Ads Tips

Video: Understanding AdWords Impression Share

In order to understand impression share you must first understand how consumers behave online. Below is a video guide which...

Google Ads Tips PPC Tips