Over 71% of British people are online shopping
According to a report commissioned by the European Commissions Digital Agenda, over 71% of British people shop online. That figure puts us well ahead of the predicted curve. Whilst UK shoppers may be hitting the keys over hitting the high street, only 14% of small businesses are selling their products online.
Get Selling Online
The small British business is falling behind when it comes to current shopping trends, but it needn’t be this way. Moving your shop online or selling both from a location and via a website will both help increase sales, but also lower overheads.
There are a wealth of web design companies out there who can construct you a website to your taste and with the necessary functions which is easy enough for you to maintain. If you’re feeling brave, you can even give it a go yourself. Combine that with a structured SEO and social media campaign and you will be unbeatable.
Investing some time and money into a company who will manage your SEO (Search Engine Optimisation) campaign for you, will greatly improve your Google ranking. We all know that unless we are looking for someone very specific, we never really trawl through the first two pages when typing something into a Google search engine. A good SEO management company, will get you on that front page.
Social Media Management
With such a huge proportion of the British public shopping online, social media becomes an invaluable tool in customer engagement, brand awareness, and information distribution. The key to a strong social media campaign is personalisation. Engage with your customers as a real person. Be honest and informative, but show some personality. It will not detract from the way your audience view your brand, in fact, it will improve their opinion of you. With 78% of consumers trusting peer recommendations, a Facebook page or Twitter feed full of happy positive posts from customers will encourage them to buy.
All sound amazing, but feeling a little over whelmed? Then give us a call. We’re experts in SEO and Social Media, we will answer all your questions and help you to make the most out of your business online.
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