Reaching Local Customers in 2017

Reaching Local Customers in 2017

Are you a local business needing to be reaching local customers with a limited marketing budget? There are numerous local business digital marketing strategies to choose from and even more opportunities to waste your precious, limited budget. Every penny counts, so where should you spend your digital marketing budget in 2017? Track Everything Before we get […]

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Google Shopping Keywords: How Do They Work?

Google Shopping Keywords: How Do They Work?

In a search campaign, advertisers bid on keywords, providing much more control over when ads are displayed and what the budget is spent on. Google Shopping Ads turns that approach on its head – instead, advertisers bid on their product inventory, typically provided via a compatible XML feed from their eCommerce store, via the Google Merchant […]

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Migrate A Website To HTTPS / SSL

Migrate A Website To HTTPS / SSL

There’s never been a better time to migrate a website to HTTPS / SSL – the secure version of HTTP.  It comes with performance perks such as SEO advantages and increased security, not to mention the fact that Google is driving hard to make the internet a more secure place for everyone. If you’re unsure about […]

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