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Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

Custom Intent Audiences for Google Display Ads and YouTube
What is a Custom Intent Audience? To understand what a Custom Intent Audience is, you must first understand audience targeting...
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The competition grows increasingly fierce for law firms. Digital technology continues to break down the geographical barriers between businesses and...
Young male working on the sitemap for his website
For all Magento users, you’ll want to ensure that your site has the best chance of ranking highly — allowing...
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Optimising your website is crucial for the success of your school, whether it is a public school, private school, college,...
Professional programmer working on their site redirects, redirect chains, and redirect loops
Many SEO techniques to improve page performance are relatively straightforward. Keep your content relevant; avoid keyword stuffing, optimize your usage...
Male programmer working on his website sitemap
A beautiful website with well-thought-out UX and CRO elements can only take you so far. If your website cannot be...
Man working on Google Ads Negative Keywords in modern office
In a perfect world, while running a google ads PPC campaign, we would rely on our chosen keywords to match...
Marketing on Google
There are a multitude of ways to promote your event on Google, from Paid (Pay per Click, Pay per View...
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2022 sees online marketing trends continue to evolve and grow exponentially. It’s extremely important to stay up-to-date with the latest...
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Are you looking at how you can reach more potential students and increase enrolment numbers for your school or college?...
SEO For Higher Education
Prospective students have a big choice to make when it comes to deciding on a path for higher education. For...
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The increase in mobile phone usage has given rise to the phenomenon of local SEO, and with 97% of people...
Google Ads Quality Score
Your Google Ads quality score matters, and it highly contributes to the success of your Google Ads campaigns. Scored out...
Chirpractor Marketing
Chiropractors serving a typical UK town should be expecting at least 40-70 inbound website enquiries and/or appointment bookings from new patients...
Manual vs Automated Bidding in Google Ads
Pay per click campaigns have many options to choose from. These can include Google Ads for Search, Display, Google Shopping...
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Shopify is one of the most used platforms for eCommerce sites worldwide, with more than 1.5 million live websites using...
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Search Engine Optimization (SEO) is an intricate and delicate process that can easily become confusing. If you or your business...
Digital Adoption
Digital adoption, although necessary in the current business climate, is not an easy feat. In fact, a recent McKinsey study...