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Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

Computer screen of a simplified robots.txt file
Knowing how to update robots.txt is crucial for anybody who owns or maintains a website.  Robots.txt is a file that...
Mismatched value (page crawl) [price]: Merchant Centre Disapproved Products
Incorrect Value [identifier exists] is a fairly common but very important error within Merchant Centres that will stop your products...
How To Fix Promotional Image Overlay On Image Link: Merchant Centre Disapproved Products
Unfortunately, Google does not let you advertise with images that include overlay text or promotional images. If you see this...
Invalid UTF-8 encoding [description]: Merchant Centre Disapproved Products
Getting flagged for an Invalid UTF-8 encoding on one of your products in the Merchant centre can be frustrating and...
How to Improve eCommerce Product Page SEO
Welcome to our blog post eCommerce Category Page SEO. If you are a proud owner of an e-commerce store, you...
How to Improve eCommerce Product Page SEO-min
Improving your eCommerce product page SEO is important because it can increase the visibility of your products, improve the user...
The Top 100 SEO Keywords for Lawyers
As a lawyer, it’s important to have a strong online presence. One way to improve your online visibility is through...
Incorrect value identifier exists - Google Merchant Centre Disapproved Products
In this blog post, we will are going to look at disapproved products in Merchant Centre due to incorrect identifier...
Featured image for SEO for WooCommerce Blog
If you’re looking to improve SEO for your WooCommerce store, you’re in the right place. Our WooCommerce SEO Agency team...
The Ultimate Guide to eCommerce CRO
If you’re running an eCommerce store, you know that driving sales can be a constant challenge. It’s not enough to...
How To Fix Missing Value [age group]- Merchant Centre Disapproved Products
Missing value [age group] Merchant Centre issues don’t need to stop your products from being shown on Google Shopping, let’s...
Shopify SEO Guide: The Ultimate Guide to Shopify SEO
We’ve put together a Shopify SEO Guide which includes our 7 most important Shopify SEO tips to help you monitor...
A diagram of a browser search bar
Meta titles and descriptions are important factors to consider in improving the SEO and CRO of a webpage. They are...
5 Easy A/B Tests to Make Your Category Pages Convert Better
A/B testing is a valuable tool for any e-commerce business looking to improve the performance of its category pages. By...
SEO for WooCommerce Product collections
Welcome to our blog post on optimising WooCommerce category pages for SEO! If you’re running an e-commerce store on the...
How to fix mismatched value (page crawl) [price] on Google Merchant Centre. (Featured images)
Getting disapproved products on Google Merchant Centre is something you definitely don’t want for your eCommerce store, but fortunately for...
A mock version of Google Search displaying search results
Ok, you’ve created some collection pages. You’ve got them looking fancy, and you’ve listed all of your products. But, nobody...
8 Ways to Enhance Image Optimisation for WooCommerce Featured Image
Are you utilizing WooCommerce to manage your online store? If you are, then you’re probably well aware of the critical...