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Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

Using Facebook Insights for Charity Fundraising Success

Using Facebook Insights for Effective Charity Fundraising

Engaging with individuals via social media platforms has emerged as a pivotal method for charitable organizations to effect positive change....
Every YouTube Ads Bidding Strategy Explained

Every YouTube Ads Bidding Strategy Explained

YouTube Ads provide a powerful platform to reach a wide range of audiences through video content. However, creating compelling ads...
Bidding Strategies to Maximise Google Shopping Performance

Bidding Strategies to Maximise Google Shopping Performance

When it comes to Google Shopping campaigns, bidding strategies play a critical role in determining the success of your advertising...
Every Google Ads Bidding Strategy Explained

Every Google Ads Bidding Strategy Explained

Google Ads is a powerful advertising platform that allows businesses to reach their target audience through targeted ads. One of...
Manual CPC Bidding in Google Ads A Comprehensive Guide

Manual CPC Bidding in Google Ads: A Comprehensive Guide

If you’re looking for a bidding strategy that offers more control over your ad spend, Manual CPC bidding may be...
Enhanced CPC (eCPC) Bidding In Google Ads Explained

Enhanced CPC (eCPC) Bidding In Google Ads Explained

What is Enhanced CPC in Google Ads? Enhanced CPC is a bidding strategy that allows Google to automatically adjust your...
How to Optimise Google Ads Using Target CPA Bidding

How to Optimise Google Ads Using Target CPA Bidding

Target CPA Bidding in Google Ads: An Explanation Target CPA (Cost-per-Acquisition) bidding is a Google Ads bidding strategy that lets...
How to Optimise Google Ads Using Target ROAS Bidding

How to Optimise Google Ads Using Target ROAS Bidding

In the world of business innovation and promotion, the primary goal is to optimize the effectiveness of your investment in...
Google Ads Maximise Conversions Bidding Strategy Explained

Google Ads Maximise Conversions Bidding Strategy Explained

Maximise Conversions is a bidding strategy that focuses on getting as many conversions as possible within your budget. In this...
Google Ads Target Impression Share Bidding Strategy

Google Ads Target Impression Share Bidding Strategy

Target Impression Share is a bidding strategy in Google Ads that allows advertisers to set a target percentage of ad...
How and When to Use the Maximise Conversion Value Bidding Strategy in Google Ads

How and When to Use the Maximise Conversion Value Bidding Strategy in Google Ads

Maximise Conversion Value is a bidding strategy for Google Ads that allows businesses to optimise their campaigns for maximum conversion...
Choosing the Best Bidding Strategy for Google Display Ads

Choosing the Best Bidding Strategy for Google Display Ads

Google Ads is a powerful tool that can help businesses reach their target audience through a variety of campaigns, including...
Top SEO Strategies for eCommerce Websites Featured Image

Proven SEO Tips for eCommerce Websites

In today’s digital age, having an eCommerce website is more important than ever before, if you’re looking to sell products....
eCommerce Challenges in 2023

eCommerce Challenges in 2023

As we move swiftly into Q2 of 2023, we’re all becoming increasingly aware of the biggest challenges our businesses face....
The Complete Guide to Pagespeed Optimisation

Page Speed Optimisation: A Complete Guide

The Complete Guide to Improving Page Speed A faster-loading website has numerous benefits such as: Improved user experience (visitors enjoy...
How Technical SEO Audits for eCommerce can boost your rankings

How Technical SEO Audits for eCommerce can boost your rankings 

Are you finding it challenging to enhance the search engine rankings of your eCommerce website? While there are various factors...
Mastering Robots.txt for eCommerce

Robots.txt for eCommerce SEO: A Complete Guide

If you’re running an eCommerce website, you’re probably familiar with the importance of SEO for driving traffic and sales. However,...
4 Scroll-Stopping Tips to Create Compelling Facebook Adverts

4 Scroll-Stopping Tips to Create Compelling Facebook Adverts

Facebook advertising has become an essential part of any successful digital marketing strategy. With over 2.8 billion (and counting) monthly...

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