Digital Marketing Blog: PPC, SEO and Social Media

SEO For Different Countries

September 20, 2012

Below is a quick explanation of how SEO works in other countries. This is particularly apt for multinational companies, so...

Filed in: SEO Tips and Tricks

How to Improve ROI with AdWords

July 2, 2012

5 ways in which Adwords can help to improve your return on investment.

Filed in: Google Ads Tips, PPC Tips

5 Ways AdWords Location Targeting Improves ROI

May 23, 2011

Learn 5 simple ways how AdWords Location Targeting can improve your Return on Investment Targeting Local Customers If you’re a...

Filed in: Google Ads Tips, PPC Tips

AdWords Back to Basics (Part Two)

February 8, 2011

Following up AdWords Back to Basics (Part One), we take a look at the more of the most common mis-steps made...

Filed in: Conversion Rate Optimisation Tips, Google Ads Tips, PPC Tips

AdWords Back to Basics (Part One)

November 16, 2010

With many of our readers new to advertising with Google AdWords, we take a look at the five most common...

Filed in: Google Ads Tips, PPC Tips

Analysis Gets Clearer with AdWords Search Funnels (and More Complicated)

July 14, 2010

Understanding how your customers behave, not just that clicks sometimes convert to sales and sometimes don’t, is critical knowledge in...

Filed in: Conversion Rate Optimisation Tips, Google Ads Tips, PPC Tips

Try AdWords Remarketing for Amazing Results

May 27, 2010

There’s a new kid on the block in your AdWords account – it’s a lean, mean, fighting machine and it’s...

Filed in: Conversion Rate Optimisation Tips, Google Ads Tips, PPC Tips, Remarketing Tips

Why I’m Leaving Your Web Site (and what you can do to stop me)

May 12, 2010

Traffic is great, but enquiries and sales are really where the action is. Getting relevant traffic to your site is...

Filed in: Conversion Rate Optimisation Tips

AdWords Mobile Marketing

April 14, 2010

Mobile Internet usage is fast becoming a significant audience worth exploiting. The headlines: 43% of iPhone owners earn salaries in...

Filed in: Google Ads Tips, Mobile Marketing Tips, PPC Tips

AdWords View Through Conversion Tracking

November 12, 2009

Google recently introduced View Through Conversion Tracking for the measurement of conversions influenced by display advertising campaigns on the Google...

Filed in: Conversion Rate Optimisation Tips, Google Ads Tips, PPC Tips

Understanding AdWords Session-Based Keywords

October 5, 2009

Assuming there aren't more relevant ads to show for later searches in a session, Google will show your ad instead....

Filed in: Google Ads Tips

Google AdWords Trademark Use

May 20, 2009

Many of our clients and AdWords Training students have asked us about their obligations surrounding Google AdWords Trademark use. Should...

Filed in: Google Ads Tips, PPC Tips

AdWords Negative Keyword Technique

May 21, 2008

This post explains the practice and benefits of using negative keywords to your advantage, excluding irrelevant searchers from seeing your...

Filed in: Conversion Rate Optimisation Tips, Google Ads Tips

Counting Customer Cost

July 25, 2007

Dictionary.com defines acquisition as: The purchase of an asset such as a plant, a division, or even an entire company....

Filed in: Business Development Strategy

Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.