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Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

why-is-adwords-ctr-important

Why is AdWords CTR Important?

There are many initialisms and elements to Google AdWords that can sometimes leave people more confused than they began. This...
interest-catagories

AdWords Interest Categories Display Targeting

Google is constantly changing the way they allow you to target your display marketing. The most recent change is Interest...
google-humming-bird

Google Hummingbird

What is Google Hummingbird? Google has recently launched a brand new algorithm update called ‘Google Hummingbird’. This is Google’s first...
compromised-twitter-accounts

Video: Compromised Twitter Accounts

Have you ever been put in the position where you’re receiving tweets from friends telling you that you’ve been hacked?...
search-term-report

Video: AdWords Search Term Reports

Our PPC Specialist presents a quick guide to show how to successfully use Search Term Reports in your Google AdWords...
twitter-engagement

How to Search for People to Engage with on Twitter

Social Media is all about engagement, but how do you find the people you’d like to engage with? Below is...
why-you-still-need-pay-post

Why You Still Need Pay With A Post

This app is no longer available, but please contact us to discuss alternative options: Get In Touch In the last...
facebook-promotional

Facebook Promotional Guidelines Update

Facebook have recently completed a 180 when it comes to their promotion rules and regulations. Unbeknownst to many, the ‘Like...
do-you-do-seo

Do You ‘Do’ SEO?

Do You Do SEO? Interesting question. Is SEO a noun, a thing? Or a verb, something one does? The more time...
adwords-enhanced

AdWords Enhanced Campaigns: Mobile Preferred Ads

Now we’ve all upgraded to Enhanced Campaigns, there are some Kinder Egg surprises in store. The first of these is...
Video: Understanding AdWords Impression Share

Video: Understanding AdWords Impression Share

In order to understand impression share you must first understand how consumers behave online. Below is a video guide which...
why-and-how-to-use-twitter-lists

Why And How to Use Twitter Lists

We understand that sometimes it is easier to show you something than try and explain verbally. This being the case,...
google-affinity-categories

Google AdWords Affinity Categories

Google has recently introduced a new form of Google Ads interest category for display network targeting. Are Affinity Categories New?...
call-tracking

Call Tracking

Call tracking is a very important tool to in the armoury when trying to evaluate the performance of your AdWords...
Cake

What your business can learn from coffee and cake…

Blankets. Doesn’t sound like much, right? Let me give it some context. It’s a miserable day. Murky, turgid skies with...
ppc-terminology

PPC. Say What?! A Guide To PPC Terminology

We chat Pay Per Click here at Tillison all day every day, to us it is second nature but we...
how-long-do-you-have

301 Redirects: How Long Do You Have?

Upgrading your website is natural in the progression of any business, but what happens to all the links you have...
why-content-marketing-is-so-important

Why Content Marketing is Important

Dating all the way back to prehistoric times, those who survived were those the ones who made the most of...

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