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Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

dynamic-sitelinks

Google To Introduce Dynamic Sitelinks

First it was Dynamic search ads, then Dynamic Remarketing, now Google is starting to roll out Dynamic Sitelink extensions on AdWords...
google-shopping-products

Google Shopping Product Ratings

Google Shopping Product Ratings are rolling out on Google Shopping in the US, just before the move from Product Listing Ads to...
advanced-location-extentions

Advanced Location Extensions in AdWords

Very soon, Google is rolling out new Advanced Location Extensions in Google AdWords. They will achieve this by linking your “Google...
bing-ads-url-auto-targeting

Bing Ads URL Auto-Tagging Has Finally Arrived

Bing has finally listened to many Pay Per Click manager’s requests and have added in the feature which will allow...
adwords-display-targeting

Adwords Display Targeting Options

Google have recently updated the AdWords Display Targeting Options for the Google Display Network (GDN). With the ability to both...
Google Shopping Update 868 x 400

Update to Google Shopping Feed Specification

As I’m sure you are aware there have been a number of changes over the last year or so to...
gifs-are-now-available-on-twitter

GIFs Are Now Available On Twitter!

Twitter recently made the announcement that users will now be able to share and view animated GIFs on the Twitter...
celebrity-relationships-with-social-media

Celebrity Relationships With Social Media

A story popped up this week about Richard Dunne, a man who was unfortunately left locked inside Las Vegas airport...
increase sales with adwords

Don’t Damage Your Data: Use The AdWords Ad Preview Tool

The Ad preview tool is a really useful way to check on the performance of your ads on Google but...
FacebookvsSnapchat

Facebook and Snapchat Soon To Become Rivals

Mark Zuckerberg isn’t afraid to throw around a couple of Billion Dollars here and there.  After buying Instagram and WhatsApp...
AdWords Banner Ad Sizes

Adwords Banner Ad Sizes

Over the past year or so, Google Ads have been increasing the number of formats of banner ad sizes that...
twitter picture update

Twitter Picture Update: Now Available on Android & Desktop

A couple of months ago Twitter announced that they were making it possible for iPhone users to send 4 pictures...
how to search for people to engage with on Twitter

How to Get the Most from Twitter Chats

Chat hours on Twitter typically occur weekly, though some are more frequent and offer businesses an opportunity to connect with...
stop-calling-it-seo

Why We Need to Stop Calling It SEO

The Search Engine Optimisation industry has exploded in to a huge economy in a very short space of time, keeping...
AdWords Daily Budget

The Difference Between AdWords Daily Budget & Daily Spend

One of the most regularly discussed topics with my PPC clients is the difference between the daily budget and the...
pinterest-announces-promoted-pins

Pinterest Announces Promoted Pins

Back in September 2013 Pinterest made an announcement that they were starting to experiment with advertisements on the social media...
mute-button

Twitter Introduces ‘Mute Button’

You have to admit, there’s nothing worse than having a friend who you follow on Twitter and all they do...
multi-channel

The Multi-Channel Funnel

What is the multi-channel funnel? The multi channel funnel report appeared in Google Analytics around 2 years ago. The purpose...

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