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Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

seo-techniques
Which keywords?  What is a H1 tag?  What is a sitemap? In this SEO-focused T-Time chat, SEO Specialist Adam Futer...
301-redirect-guide
A 301 Redirect Explained A ‘301 Redirect’ is a server instruction given to all requests for a page by a...
google-ad-words-bidding-stratagy
The AdWords Bidding Tutorial Video explains how to structure your Google AdWords bids to make sure you are attracting the...
adwords-dynamic-remarketing
If you are an eCommerce Store with a current Google Merchant Centre account, you can use dynamic remarketing to build...
Countdown Ads
Countdown ads change your text ads to run alongside a sale you may have on for your business, i.e. if...
linkedin-stratagy
LinkedIn Open Networking vs Discretionary Connecting There is no correct answer to the question, “should I connect to everyone that...
ad-words-editor
Google have recently rolled out the new AdWords Editor 11.0 further enhancing AdWords Management of your campaigns.  This is the...
list-of-twitter-chats
This is the Complete and frequently updated Twitter Chats List, categorised and indexed by location and topic. For a full description...
google panda algorithm explained
The Google Panda update was first introduced in February 2011 and was designed to stop websites that had poor quality...
what-does-google-penguin-do
The Google Penguin update is one of the Google algorithms that most people fear because it has demoted many websites...
how-does-google-algarithm-work
Every day billions of people use the internet to find what they are looking for, but how does the Google...
tips-for-better-ad-words-site-links
Using sitelink extensions are a must in any campaign. They add more value to your ads by providing additional links...
Callout Extensions blog image
Early September, Google introduced a new feature called AdWords Callout Extensions. It allows you to highlight specific information about your...
seo-panda-update
Google have launched their latest Panda update dubbed as Google Panda 4.1, an upgrade of the Google Panda 4.0. Sources...
facebook-like-gating
This is the latest from Facebook’s developer’s blog. “You must not incentivize people to use social plugins or to like...
facebook-messenger-privacy
Facebook has been stirring up a lot of controversy in the past few weeks with the launch of its new...
page-speed
In this post, we are asking why is page speed important. We explain: User Experience When it comes to optimising...
penguin-update-2
Google launches new local search algorithm update “Google Pigeon Update” The new Google algorithm update which Search Engine Land have...