Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

Traffic is great, but enquiries and sales are really where the action is. Getting relevant traffic to your site is...
Mobile Internet usage is fast becoming a significant audience worth exploiting. The headlines: 43% of iPhone owners earn salaries in...
Google recently introduced View Through Conversion Tracking for measurement of conversions influenced by display advertising campaigns on the Google Display...
Assuming there aren't more relevant ads to show for later searches in a session, Google will show your ad instead. Mostly, I would imagine that this doesn't happen too often - most of the time, there will be other people bidding on the secondary terms.
Many of our clients and AdWords Training students have asked us about their obligations surrounding Google AdWords Trademark use. Should...
The AdWords Success Guide explains the practice and benefits of using negative keywords to your advantage, excluding irrelevant searchers from...
Dictionary.com defines acquisition as: The purchase of an asset such as a plant, a division, or even an entire company....