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Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

rank-brain
What is RankBrain? RankBrain is the name for a machine-learning artificial intelligence system that Google uses to help process its...
eccomerce-tips
Advertising your eCommerce store on Google AdWords can be a very powerful tool for your business (that’s if it’s used...
how-to-set-up-remarketing
Now the easiest way to set up remarketing audiences for Adwords, this post explains how to set up remarketing with...
facebook-leads
The process to set up Facebook lead generation ads on the platform has become much easier. With the new Facebook...
good-adwords-click-through-rate
To answer that question, you must first understand that the AdWords Click Through Rate or AdWords CTR presented in your...
connecting-google-analytics
Need to know how to connect Google Analytics to AdWords? Linking Adwords to Analytics is getting easier. Google are simplifying...
google-plus-community
In this T-Time show, Mark Tillison is hanging out with Donna Beckett sharing tips and advice on Google Plus communities vs collections....
ad-words-ad-shedualing
In this show, Mark Tillison is joined by Pay Per Click Specialist Perry Richardson to explain how to use Instagram...
AdWords Ad Scheduling
AdWords Ad Scheduling is a powerful tool, but can be dangerous if you analyse the data incorrectly. In this T-Time...
facebook-marketing
In this article we’ve included some of the latest news from Facebook so far this year. Including potential changes to...
google-map-pins
In this T-Time Show, Mark explains how to save advertising budget and increase campaign ROI using AdWords Location Optimisation. AdWords...
google-penguin-update
Google’s Recent Update Was Not Penguin Back in January, many people noticed major changes to their Google Rankings. Google Webmaster...
nofollow-vs-do-follow
Speculation, as ever, is alive and well amongst SEO Specialists. This time, it’s the value of outbound links on web...
how-to-create-smart-goals
Google Analytics is a great way to track traffic, and behaviour on your website. That’s why so many advertisers have...
how-to-use-google-metrics
Google has recently updated its Analytics package to allow users to create their own metrics. We’ve previously demonstrated how to...
twitter-news-feed
Over the last few weeks, planned changes to the Twitter news feed algorithm has created widespread panic. There’s been threats of...
how-to-use-google-analytics
In this T-Time we share top tips that will make your life so much easier in Google Analytics, explaining how...
mobile-page
This post explores the fundamentals of the Accelerated Mobile Pages Project – why  it matters, why you should care and what...