Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

The Google Penguin update is one of the Google algorithms that most people fear because it has demoted many websites...
Every day billions of people use the internet to find what they are looking for, but how does the Google...
The Demographic and Interest Category reporting in Google Analytics allows a user to assess the age, sex and interests of...
Sometimes it’s hard to keep on top of all the changes in the digital world. In case you’ve been a...
Using sitelink extensions are a must in any campaign. They add more value to your ads by providing additional links...
Early September, Google introduced a new feature called AdWords Callout Extensions. It allows you to highlight specific information about your...
Google have launched their latest Panda update dubbed as Google Panda 4.1, an upgrade of the Google Panda 4.0. Sources...
This is the latest from Facebook’s developer’s blog. “You must not incentivize people to use social plugins or to like...
Facebook has been stirring up a lot of controversy in the past few weeks with the launch of its new...
In this post we are asking why is page speed important? We explain: User Experience When it comes to optimising...
Google launches new local search algorithm update “Google Pigeon Update” The new Google algorithm update which Search Engine Land have...
First it was Dynamic search ads, then Dynamic Remarketing, now Google is starting to roll out Dynamic Sitelink extensions on AdWords...
Google Shopping Product Ratings are rolling out on Google Shopping in the US, just before the move from Product Listing Ads to...
Very soon, Google is rolling out new Advanced Location Extensions in Google AdWords. They will achieve this by linking your “Google...
Bing has finally listened to many Pay Per Click manager’s requests and have added in the feature which will allow...
Google have recently updated the AdWords Display Targeting Options for the Google Display Network (GDN). With the ability to both...
As I’m sure you are aware there have been a number of changes over the last year or so to...
Twitter recently made the announcement that users will now be able to share and view animated GIFs on the Twitter...