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Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

How to Add Users to Google Webmaster Tools - Tillison Consulting
As far as no-charge services go, Google Webmaster Tools – or Google Search Console, as it’s officially been called since...
GDPR eCommerce Websites: What You Need To Do
The General Data Protection Regulation – commonly known as GDPR – comes into effect as of 25 May 2018. The...
Top 7 Reasons Why Businesses Should Invest In SEO
Marketing is an essential strategy for every business that aims at increasing its sales. With time, the digital market is...
Google shopping feed optimisation
Google Shopping feed optimisation is crucial in any Google Shopping campaign, as it strongly influences the performance of your Google...
YouTube SEO Tips: How To Rank Videos On YouTube
Need to know how to rank videos on YouTube!? This blog post has everything you need to get cracking and...
Google Alerts SEO
In this special video, Mark Tillison explains how to use Google Alerts for SEO. It’s a real hidden gem as...
Audience Targeting On Ad Networks: Utilising Existing Email Lists
Firstly, let’s explain audience targeting. You may already be familiar with remarketing in Google AdWords, which allows you to target visitors...
Mobile Web vs. Mobile Apps: Where Should You Invest Your Marketing - Tillison Consulting
The mobile market has been a growing force in marketing investment for a while now. However, there’s been a schism...
Video Marketing Tips - Tillison Consulting
Nowadays, videography is a hugely popular aspect of online marketing. Including video marketing as part of your marketing strategy will...
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Magento 2 (M2) is the next generation of a well-known e-Commerce platform. It’s a highly customisable solution to power online...
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Fact: Organic search is still the main driver of traffic online. It accounts for 51% of total traffic to websites,...
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The conversion rate is a key element of your digital marketing strategy. If you’re not turning visitors into customers, why...
How To Create Content Your Target Audience Actually Wants
When it comes to blogging for business, and if your overall aim is to monetise your site, then you need...
Google AdWords vs Facebook Ads
Which is better: Google AdWords or Facebook Ads? Google AdWords includes a range of different channels targeting different stages of...
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Having a sales description of your product when a customer is ready to buy is one thing, but how do...
7 Quick Ways To Save Google AdWords Budget
Right now, you’re wasting budget in your AdWords account. You’re not alone. Every day, we see AdWords budgets wasted and...
Curry Business Helps to Raise Money - Tillison Consulting
On Wednesday 11th October 2017 in Chandler’s Ford, £90 was generously raised for Cancer Research UK through the efforts of Tillison Consulting and...
SEO trends that influence your content results
Studying the SEO trends that influence your content results is difficult because of how often the internet changes. Google’s constantly...