Adwords De-Duplication

Google have recently disabled the Adwords De-Duplication feature in their conversion settings for view-through conversions; here is a brief summary if how it will affect you as a user. What are View through conversions? View through conversions are  where a user has seen your display image/text ad, not clicked on it, but then converted on […]

Social Media Letter To Santa

Our Digital Marketing Senior Strategist's Letter To Santa

Dear Santa, 2013 has been an inspiring and innovative year for Social Media, but would it be possible in 2014 to grant me a few little wishes? I have been very good (apart from the excessive biscuit eating, but I’m sure you’ll let me off…..)   Please could you make LinkedIn less about ‘pitching’ and […]

Canonical Linking: Why & When

Canonical Linking Canonical linking is something that most people are familiar with but are unsure when to implement it or the exact reason why to do it. In short, a canonical link tells Google that certain pages contain duplicate content and that the site should not be picked up and penalised for any duplicate content […]

Microsoft has lost the plot. And it won’t work.

Amusing spot by Rand Wilson via Google+. Microsoft appears to be running an ad campaign on Google AdWords, bidding on competitor terms, in this case, “Chromebook” which is a Google product. There’s no love lost between the two heavyweights, of course, but this is a bad strategy all around. Here’s why; Firstly, Google’s quality score algorithm […]

A Guide On Connecting AdWords to Webmaster Tools

Having problems connecting AdWords to Webmaster Tools? We can help! Below is a handy guide we have created to help talk you through connecting AdWords to Webmaster Tools.   Step By Step Guide: Login to Google AdWords Click My Accounts Click Linked Accounts Under Webmaster Tools, click View Details Type in the domain name of […]

Our Digital Marketing Senior Strategist’s Letter To Santa

Our Digital Marketing Senior Strategist's Letter To Santa

Here is our Digital Marketing Senior Strategist’s letter to Santa. What would you be asking for? Dear Santa, I have been a very good boy, this year. For Christmas I would like: 1) A way to link interaction between mobile and non-mobile traffic. 2) A social media platform that lies somewhere between LinkedIn and Facebook, […]

SEO Letter To Santa

Our Digital Marketing Senior Strategist's Letter To Santa

Dear Santa, Life in the land of SEO has been hectic this year, which is why I would really appreciate it if you could find away to make these very small but important wishes come true for me this year….. Google’s exact guide to their Algorithm No one knows exactly what Google’s algorithm is apart […]

Christmas Data is Evil

Hooray, it’s Christmas! Everyone eats too much, drinks too much and spends too much. Retailers are over the moon, as are e-tailers. But beware the evil that is the disruption to your performance data in Analytics and Google AdWords. Attribution is a funny thing and it’s extremely disrupted during the Christmas period. Some of the […]

PPC Letter To Santa

Our Digital Marketing Senior Strategist's Letter To Santa

Dear Santa, Our PPC team has been really good at Tillison Consulting this year, so if you could find your way to grant us the things on this list, I’d promise we’ll be even better next year….. 1)  Improvements on Bing Ads: Bing Ads is way behind AdWords in terms of its use, for example […]

Letters To Santa

Our Digital Marketing Senior Strategist's Letter To Santa

Dear Santa, We’ve been really good at Tillison Consulting this year, so if you could find your way to grant me the things on my list, I’d be eternally grateful. I’d really like Santa to bring me visibility of AdWords Display campaign contribution to sales. Google already does this for the last click or the […]