Poor Conversion Rates Explained

There’s been a common theme for many of the conversations I’ve had with new clients recently: poor traffic conversion rates. It’s a subject, like many in the world of marketing, that is completely subjective – it will depend entirely on your business, the market sector, your product, your prices, competitors and a whole host of […]

AdWords Phishing Alert

One of our clients just asked about this suspicious email from Google: From: Google AdWords [mailto:reactivation@google.com] Sent: 25 March 2008 02:58 To: [removed] Subject: Please Update Your Billing Information This message was sent from a notification-only email address that does not accept incoming email. Please do not reply to this message. ——————————————————————————– Dear Google AdWords […]