User Experience: I’m selfish, impatient and I don’t trust you

Some insights into a visitor’s experience on your site that may help you understand a low conversion rate: I’m selfish, only interested in me. Right now, I don’t care about your business, I care about me and whether you can deliver the product, service or solution I need. I’m not interested in the 400 other […]

AdWords Display v Search – Why it pays to know the difference

For effective, efficient and relevant AdWords management, it’s important to know the difference between a Search campaign, a Display campaign and an integrated campaign. Watch out for Settings By default, Google will display your ads on the Display Network. If you haven’t switched it off, you’re advertising to an audience you know little about, and you’ll find […]