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Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

Complete Guide to Optimising Your Google My Business Listing
Nov 2022: Google Business Profile Changes how you Manage your Business Profile. I’m sure anyone who has been using Google...
Google December 2020 Core Update rolling out
Google has just given us an early Christmas present: a new core update. This is the third Google algorithm update...
Mandatory Parallel Tracking to Roll Out on Microsoft Advertising in January 2021
On 15 January 2021, parallel tracking will be mandatory for all Microsoft Advertising accounts. At the moment, it’s only compulsory...
How Google My Business Changed in 2020
2020 sure has been a whirlwind of a year! With everything that has happened this year, businesses have had to...
November Round-Up
November is ordinarily a month of bonfires, fireworks and hot chocolate. As with everything else in 2020, it has been...
5 Christmas Marketing Tips to Keep in Mind This Festive Season for Online Retailers
We’ve never had a year like this before, and online retailers should expect the festive season to feel the same....
Quick Wins: How to Improve Your User Experience
User experience is the term used to describe how well a customer interacts with a product or service. It is...
Google’s New Page Experience Ranking Signals Will Roll Out in May 2021
Note: This update has now been pushed back to June 2021, for full details read our news story. Earlier in...
6 Ways to Optimise a Blog Post for SEO
You find yourself writing a fantastic blog post and not knowing how to optimise it for SEO? Well, don’t worry...
What is ‘People Also Ask’ and How to Use It For Content Creation
Now more than ever, your content should be geared towards answering your audience’s questions. Google rewards high-quality, high-value content with...
9 Google Shopping Tips to Optimise Your Campaigns
Optimising your Google Shopping campaign! It sounds a bit crazy and fancy. However, what does it actually mean? It is...
9 Reasons Why You Should Be Using Google Trends for SEO
Google Search, News, Images, Shopping and YouTube are part of everyone’s daily lives. Currently, there are over 1 billion people...
20 Reasons Why You Should be Using Google Ads
We’ve all seen Google Ads campaigns, even if we don’t realise it. Whenever you use the search engine, you’ll probably...
Google Algorithm Updates
Google algorithms are complex sets of rules and processes that determine the relevance and ranking of web pages in search...
Google My Business Updated With Search Results Data
Google My Business has released a new update to serve businesses with much more search results data. It aims to...
How to Drive Traffic to Your eCommerce Store
So you’ve got a state-of-the-art website set up and you’re waiting for the sales to start coming in. But driving...
How to Create Buyer Personas That Work
When you build a house, you always start with the foundations. A strong foundation increases its longevity and ensures it’s...
How to Create a Content Marketing Calendar for Your College + Why You Need One
Keeping your content uploading schedule on track can be a nightmare – especially when you’re in the education sector. But...