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Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

Page Speed Impact on Conversion: Is It Costing You Money?
I want you to think about the last time you clicked on and straight off a website because it took...
Screaming Frog Update
Screaming Frog’s most recent SEO spider update is here. In the latest update, which is version 16.0 and was given...
Microsoft Ads New Feedback Platform
Microsoft has announced a new platform as part of its advertising service that allows users to share feedback in a...
the-importance-of-meta
If you’re new to the world of search engine optimisation (SEO) you might have heard of meta tags. They are...
WordPress plugin
Yoast SEO has announced the release of its latest update today, Yoast SEO 17.1. This follows on from the introductory...
August 2021 Roundup
August was the month of the Olympics, and Great Britain managed to come 4th in the medals table, with 22...
Google Ads News Graphic
Custom Columns in Google Ads now allows for a new set of metrics. Impression share data is now available for...
Why Facebook Ads Aren't Working Graphic
Optimising Facebook ads is tricky business. Setting up the perfect ad takes time, time that can go to waste if...
PPC for education sector guide
Pay per click (PPC) advertising for the education sector can be a minefield of high costs and high competition, and...
Google Cryptocurrency Graphic
Since 2018, Google Ads has had a strict ban on running advertisements relating to cryptocurrency and any content that falls...
Launching a new website
You’ve finished designing your brand new website, it looks amazing and you’ve added all the pages you’ll need to start...
July 2021 Round-up
July has been a month for celebrations. Okay, football may not have come home, but there was so much to...
link building diagram
Everyone in the digital marketing world knows that Google loves links. This SEO technique is popular among millions of businesses...
Optimising your video SEO
Producing video marketing material has become much easier in recent years. Then why is it harder to achieve high rankings?...
on page and off page seo
As Google continues to make constant updates and modifications to their search engine algorithm, one thing continues to remain constant,...
How to improve local SEO for your school
Colleges are a key part of any local area, and optimising your college’s local SEO is crucial for making sure...
Facebook analytics is being discontinued
As the sun sets on June 30th 2021, Marketers will wave goodbye to Facebook Analytics for good it has been...
google search spam
After six months with no updates from Google, we’re now facing a flurry of them in a matter of weeks....