1,000 ENGAGED FACEBOOK FANS
Already a well-respected restaurant in the local community, the Shalimar Restaurant had a Facebook page but wanted to work harder to engage its loyal customers regularly to encourage greater visit frequency and to increase business during quieter periods during the year.
Whilst a Facebook page had been created, there was almost no posting activity or engagement and although the restaurant is loved by a significant local customer base, those people didn’t actually “like” the page and so were not engaged with the brand online.
The objective was to reach and create an engaged audience on Facebook with whom the Shalimar could communicate regularly. As a popular local Indian restaurant, Facebook management was deemed the best way forward.
Our strategy to do this was to create a series of innovative weekly promotions using our “Pay With a Post” Facebook promotion application; we gave customers a reason to “like” the page rather than just like the restaurant. We had weekly draws for Dinner For Free, for discounts and for free side dishes.
We created branded flyers given to every customer and inserted in every takeaway – all promotion was completed either through existing footfall or by posting on the Facebook wall to existing fans.
Crucially, the Pay With a Post application automatically shared the promotion on the page of the person entering to win the prize. In turn this extended the reach to friends of customers and fans, which helped numbers grow steadily, but still within local area – essential to the success of the campaign.
Regular posts were shared on Facebook to maintain brand presence, to engage the audience and to keep them coming back for more.
Over the course of 10 months, our offline and online organic Facebook campaign grew the audience from just 65 people to 1000 people – the owner’s golden number. 1,000 fans is an honest reflection of the size audience he could hope to achieve in the geographic location where the restaurant is located.
Significant customer “buzz” was evident during promotions, with customers discussing and enquiring about what promotion was next whilst in the restaurant.
That online buzz was reflected in significant increases in message reach – a huge 540% greater reach of the social messages and promotions.
Ongoing engagement and promotions have continued to grow the audience, though the rate of that growth has predictably slowed. The engagement and brand reach remains high and the Shalimar’s audience valued and satisfied.
“Thanks to the work of the team at Tillison Consulting, our online presence reflects the same sense of community we have her at the Shalimar. We have a great working relationship and I would highly recommend their services.”
“We’ve noticed an increase in footfall in the restaurant and a lot more customers talking about our Facebook page when they are dining in our restaurant – a sure sign of the impact the campaigns have had and that they’re talking about us to their friends even when they’re not here.”
About The Shalimar
A stunning contemporary Indian restaurant in Hampshire whose mission is to excite and delight the palates of those who enjoy Indian cuisine by bringing unique and unusual dishes to our customers.
Serving innovative cuisine based on the traditional flavours of India, served in bright contemporary surroundings and always with impeccable service. The Sky-Light is our private dining area and is perfect for celebrations, events, gatherings and group bookings. We also offer a hugely popular take-away service.