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Google Shopping Experts

Our Google Shopping Specialists Drive More Profitable Revenue from Your Ads, Converting Visitors into Active, Paying Customers for your eCommerce Store

James Barnes
James Barnes
Digital Marketing Manager, Hildon Water
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"Under initially limited budgets, Tillison Consulting significantly boosted our campaigns, resulting in a remarkable 900% increase in online sales and a 28:1 return on ad spend. Capitalising on this substantial revenue increase, we tripled our budgets in just over a year, reflecting the outstanding return on investment."
Chris Perry
Chris Perry
Marketing Manager, Rinkit
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“Working with Tillison Consulting has been amazing. The results and return on investment have been fantastic. From the outset Tillison Consulting were focused our business needs and developed a Digital eCommerce Strategy that is producing excellent results year on year, in fact this year Tillison has helped us to achieve our best monthly sales figures ever.”
John Elston
John Elston
Web Franchise Manager, Smiffys Australia
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"We’ve been more impressed with the quality of the leads we receive, which has vastly improved since we’ve been working with Tillison Consulting. We had worked with other agencies before who weren’t nearly as proactive as the team at Tillison. We’re busy running our business, so we’ve been really pleased with the frequency and quality of communication – it gives us the information and confidence we need to get on, knowing that they’re looking after growing our business online."
Simon
Simon
Operations Manager, Modern Mirror Design
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"Working with Tillison Consulting has been amazing, and the results and return on investment have been fantastic. From the outset, they were focused on our business needs and developed and delivered a digital marketing strategy that is producing excellent results year on year."

Drive More Traffic & Create More Sales, With Our Tailored Google Shopping Ad Campaigns

By maximising Google Shopping campaign performance, your eCommerce store, whether on Shopify, WooCommerce, Magento or a bespoke platform, can attract ready-to-buy customers, scaling sales, revenue and profit.

Our Google Shopping experts’ approach is to refine and optimise product data and campaigns continuously, targeting higher intent, more profitable traffic which increases ROAS. This iterative process ensures that your eCommerce achieves a strong ROAS. 

Imagine being able to scale your sales, profitably, by 4x or 10x?

Maximise Profits with our Tailored Google Shopping Ad Strategies

A discussion aimed at gaining insight into your present circumstances and challenges, while also comprehensively grasping your business objectives and anticipations.

Keyword Research:

Our team of Google Shopping Specialists will diligently conduct thorough research to pinpoint the most impactful search terms for enhancing your eCommerce store’s online visibility.

Tracking and Analytics Setup:

In this stage, we ensure that the necessary tracking tools are set up correctly, as they are essential for understanding user behaviour in the Google Shopping Ad campaigns. This helps us to tailor strategies specifically towards your eCommerce objective.

Google Ads Ad Copy Icon

Ad Copy & Campaign Structure:

Crafting compelling ad copy and structuring campaigns strategically ensures the right messages reach the right audiences, and we will customise these for your online business to get valuable traffic to the website.

Bidding Strategies Icon

Biding Strategies:

Our smart bidding strategy approach, rooted in data analysis and keyword insights, ensures your ads secure prominent positions on the Google Search Network in a way that is cost-effective for you.

Measure & Optimise Performance:

We continuously analyse Google Shopping Ads metrics to fine-tune your campaigns towards converting more interested individuals into passionate learners at your online store by optimising every aspect of your Google Shopping campaigns.

Reporting:

As part of our Google Shopping Management, we provide regular updates on the performance of your Ads, including insights into traffic and conversion metrics. Additionally, we conduct monthly meetings to review progress and make any necessary adjustments to our strategies.

Scaling and Growth:

We’ll consistently observe and adjust your Google Shopping Ad Campaigns using data-driven insights. This involves identifying opportunities to expand your business and enhance revenue streams.

Maximise Profits with our Tailored Google Shopping Ad Strategies

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Google Ads for Ecommerce GIF

Your Product Ads Delivered to the Right Audience
at the Right Time

Through carefully targeted ads, our Google Shopping experts can make sure your store and products can be seen on the first page of Google, right when motivated buyers are searching. It is critical to also minimise wasted spend on low intent searches and focus on traffic which converts clicks into orders, revenue and profit.

Let our experts handle your Google Shopping Ads management today!

Improve Your Google Shopping Performance

Optimise your Google Shopping Ads performance with our targeted strategies for enhanced results.

Google Shopping Ads Benefits

A woman shopping online

Our Approach:

Our experienced team of Google Shopping experts are ready to scale the performance of your eCommerce campaigns, by maximising budget use to increase profits and ROI.

Client collaboration is critical to project success and an approach we value highly. Our team will combine our specialist knowledge of Google Shopping, with your expert industry knowledge to create tailored campaigns and strategies that consistently scale revenue and profit.

Every campaign is meticulously researched, created and managed to meet the unique needs of each of our eCommerce clients, maximising performance and growth.

Laetitia Menzies
Laetitia Menzies
Business Owner, Blue Island Home
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"We hired Tillison Consulting to help us create our first Google Ads campaign and coach us after its launch, but their service gave us so much more! Our coach was quick to adapt his training plan to our needs. He was very resourceful, supportive and always available whenever we required his expertise. Tillison Consulting are a friendly, attentive company and it was an absolute pleasure working with them. Would not hesitate to recommend, thank you!"

Popular Google Shopping Marketing Videos

Google Shopping FAQs

Google Shopping is an online platform provided by Google that allows users to search for, compare, and shop for products across various online retailers. It displays product listings alongside relevant information such as images, prices, and seller ratings, making it easier for consumers to find and purchase the products they’re looking for. Retailers can participate in Google Shopping by creating product feeds and bidding on relevant keywords to have their products featured prominently in search results.

Tillison Consulting optimises Google Shopping ads for eCommerce businesses through a comprehensive approach that includes:

Product Feed Optimisation: Ensuring that the product data feed submitted to Google Merchant Center is accurate, complete, and optimised for relevant keywords and attributes.

Keyword Research: Conduct thorough keyword research to identify the most relevant and high-performing keywords for each product, including long-tail keywords and product-specific terms.

Campaign Structuring: Creating well-structured Google Shopping campaigns based on product categories, brands, or other relevant groupings to optimise targeting and bidding strategies.

Bid Management: Monitoring and adjusting bids for individual products based on performance data, including factors such as conversion rates, ROAS (Return on Ad Spend), and the competitive landscape.

Ad Copy Optimisation: Writing compelling product titles and descriptions that accurately represent the product and entice users to click on the ad.

Negative Keyword Management: Adding negative keywords to exclude irrelevant search queries and ensure that ads are shown to the most relevant audience.

Continuous Testing and Optimisation: Implementing A/B testing for different ad creatives, product images, and landing pages to identify and implement strategies that improve performance over time.

Tracking and Reporting: Setting up conversion tracking and reporting mechanisms to measure the effectiveness of Google Shopping campaigns and provide actionable insights for further optimisation.

By employing these strategies and leveraging their expertise in Google Shopping advertising, Tillison Consulting helps eCommerce businesses maximise their visibility, drive qualified traffic, and increase sales through Google Shopping ads.

Yes, Tillison Consulting can indeed assist with Google Shopping Ads for international markets. Our expertise extends to managing Google Shopping campaigns tailored to various geographic regions and languages. By leveraging our experience and knowledge in international advertising, we can help optimise your product listings, refine targeting strategies, and manage bids effectively to reach your target audience across different countries and regions. Whether you’re looking to expand your eCommerce business globally or target specific international markets, Tillison Consulting can provide customised solutions to help you maximize your visibility, attract relevant traffic, and drive sales through Google Shopping Ads.

The main difference between Google Ads and Google Shopping lies in their formats and objectives:

Google Ads (formerly known as Google AdWords):

  • Google Ads is a platform for creating and managing various types of online advertisements, including text ads, display ads, video ads, and app promotion ads.
  • Advertisers bid on keywords relevant to their products or services, and their ads appear in Google search results and on websites within the Google Display Network.
  • The primary objective of Google Ads is to drive traffic to a website, generate leads, increase brand awareness, or promote specific products or services through various ad formats.

 

Google Shopping:

  • Google Shopping is a specific type of ad format within Google Ads that focuses on showcasing product listings directly within the search results.
  • Instead of text-based ads, Google Shopping ads display product images, titles, prices, and other relevant information.
  • Google Shopping ads appear primarily in the “Shopping” tab of Google search results and in prominent positions alongside organic search results.
  • The main objective of Google Shopping is to help users discover and purchase products directly from search results, making it particularly effective for eCommerce businesses looking to drive sales.

In summary, while Google Ads encompasses a broader range of advertising formats and objectives, Google Shopping specifically focuses on displaying product listings and facilitating online shopping directly within Google search results.

Tillison Consulting utilises a data-centric methodology to assess the effectiveness of your Google Shopping campaigns. By employing key performance indicators (KPIs) such as click-through rates, return on ad spend (ROAS), and conversion rates, we meticulously evaluate campaign success. This analytical approach not only yields transparent insights but also equips us with actionable data. Through continuous refinement and optimisation, we ensure that your campaigns consistently deliver optimal results, driving growth and maximising return on investment.

Google Shopping ads are highly effective for several reasons:

Visual Appeal: Google Shopping ads display product images directly in search results, making them visually appealing and engaging for users. Visual content often attracts more attention and encourages click-throughs compared to text-based ads.

Relevance: Google Shopping ads are highly relevant to users’ search queries because they showcase specific products that match their intent. This relevance increases the likelihood of users clicking on the ad and making a purchase.

Product Information: Google Shopping ads provide detailed product information, including titles, prices, and reviews, directly in the search results. This allows users to quickly compare products and make informed purchasing decisions without having to visit multiple websites.

Placement: Google Shopping ads appear prominently at the top of search results and in dedicated shopping tabs, increasing their visibility to users actively searching for products. This prime placement enhances exposure and drives qualified traffic to eCommerce websites.

Targeting Options: Google Shopping ads offer advanced targeting options based on factors such as location, device, and audience demographics. This enables advertisers to reach their target audience more effectively and tailor their ads to specific customer segments.

Cost-Effective: Google Shopping ads operate on a cost-per-click (CPC) basis, meaning advertisers only pay when users click on their ads. This cost-effective pricing model allows businesses to control their advertising spend and maximise their return on investment.

Overall, Google Shopping ads combine visual appeal, relevance, detailed product information, strategic placement, targeting options, and cost-effectiveness to effectively promote products and drive sales for eCommerce businesses.

The timeline for Google Shopping ads to start delivering results can vary based on several factors, including the competitiveness of your industry, the quality of your product feed, your bid strategy, and the effectiveness of your targeting.

In general, Google Shopping ads can start generating impressions and clicks shortly after they are launched, sometimes within a matter of hours or days. However, it may take some time for your ads to gain traction and achieve optimal performance. It’s essential to allow sufficient time for data to accumulate so that you can assess the effectiveness of your campaigns and make informed adjustments.

Typically, advertisers should allow at least a few weeks to a month to gather enough data to evaluate the performance of their Google Shopping ads accurately. During this time, you can monitor key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS) to gauge the effectiveness of your campaigns and make necessary adjustments to optimise performance.

Remember that Google Shopping ads require ongoing monitoring, testing, and optimisation to achieve sustained success. By continuously refining your targeting, bidding strategies, and ad creatives based on performance data, you can improve the effectiveness of your campaigns over time and drive better results for your eCommerce business.

Tillison Consulting stays updated with Google Shopping algorithm changes through several proactive strategies:

Continuous Monitoring: We regularly monitor industry news, updates from Google, and relevant online resources to stay informed about any announced changes to the Google Shopping algorithm.

Official Google Channels: We subscribe to official Google blogs, newsletters, and announcements to receive timely updates directly from Google regarding changes to the Google Shopping algorithm.

Industry Events and Webinars: Our team actively participates in industry events, conferences, and webinars where Google representatives and industry experts discuss updates to Google’s algorithms, including those related to Google Shopping.

Specialised Training: Our consultants undergo specialised training programs and certifications offered by Google to stay updated on the latest changes and best practices related to Google Shopping.

Internal Knowledge Sharing: We foster a culture of continuous learning and knowledge sharing within our team, where consultants regularly discuss and disseminate information about algorithm changes and their implications for Google Shopping campaigns.

Testing and Experimentation: We conduct regular testing and experimentation with different campaign strategies, bidding techniques, and ad formats to understand how algorithm changes may impact campaign performance and identify effective optimisation strategies.

By employing these proactive measures, Tillison Consulting ensures that our team remains well-informed and equipped to adapt to any changes in the Google Shopping algorithm effectively, enabling us to provide our clients with the most up-to-date and effective strategies for their Google Shopping campaigns.

Certainly! Visit our case studies section to explore real-world examples of successful Google Shopping campaigns we’ve executed for our clients.

We'll Show You How to 4x Your Sales

Chris Perry
Chris Perry
Marketing Manager - Rinkit
Read More
Working with Tillison Consulting has been amazing. The results and return on investment have been fantastic. From the outset, the team focused on our business needs and developed a Digital Strategy that is producing excellent results year on year.

This year, Tillison has helped us to achieve our best monthly sales figures ever.

An eCommerce Specialist will contact you for a free consultation, detailed analysis and recommendations.