Tillison Consulting employs a multifaceted approach to optimise Google Shopping ads tailored specifically for eCommerce businesses. Our strategies include:
Product Feed Optimisation: We meticulously refine and optimise product data feeds submitted to Google Merchant Center, ensuring accuracy, completeness, and alignment with relevant keywords and attributes.
Keyword Research: Through thorough keyword analysis, we identify high-performing keywords for each product, encompassing long-tail keywords and product-specific terms to maximise visibility and reach.
Campaign Structuring: Our experts craft well-structured Google Shopping campaigns, organised by product categories, brands, or other pertinent groupings, optimising targeting and bidding strategies for enhanced performance.
Bid Management: We continuously monitor and fine-tune bids for individual products based on performance metrics such as conversion rates, ROAS (Return on Ad Spend), and competitor activity to maximise ROI.
Ad Copy Optimisation: Crafting compelling product titles and descriptions that not only accurately represent the product but also entice users to click through to the website for increased engagement and conversions.
Negative Keyword Management: By strategically incorporating negative keywords, we eliminate irrelevant search queries, ensuring ads are displayed to the most relevant audience, thus optimising ad spend.
Continuous Testing and Optimisation: Implementing A/B testing methodologies across ad creatives, product images, and landing pages to identify and implement strategies that continuously enhance performance and drive results.
Tracking and Reporting: We set up robust conversion tracking and reporting mechanisms to measure campaign effectiveness, providing actionable insights and transparent reporting to inform further optimisation efforts.
By leveraging our expertise in Google Shopping advertising and employing these proven strategies, Tillison Consulting empowers eCommerce businesses to maximise visibility, drive qualified traffic, and ultimately increase sales through highly effective Google Shopping ads.
Our experienced team of Google Shopping experts are ready to scale the performance of your eCommerce campaigns, by maximising budget use to increase profits and ROI.
Client collaboration is critical to project success and an approach we value highly. Our team will combine our specialist knowledge of Google Shopping, with your expert industry knowledge to create tailored campaigns and strategies that consistently scale revenue and profit.
Every campaign is meticulously researched, created and managed to meet the unique needs of each of our eCommerce clients, maximising performance and growth.