Google Shopping Experts
Our experienced Pay per Click team includes Google Shopping Experts who use our own purpose-built tools to build and optimise high performing Google Shopping Campaigns for leading eCommerce stores.
Even before Google Shopping became an ad-based service, our Google Shopping Experts earned more clicks and sales from shopping queries on Google’s network through shopping campaign optimisation – skills and experience which are invaluable in today’s Google Shopping infrastructure.
Google Shopping Ad Campaigns
Part of the Google AdWords Pay per Click platform, Google Shopping Ads, formerly Product Listing Ads, are usually populated using an optimised feed of products from your website which includes product descriptions, titles, stock, pricing and a plethora of other attribute data, meaning that your listings are near real-time for accuracy.
If your eCommerce site is based on Magento, WooCommerce, Shopify or one of the many popular CMS systems, it’s likely that most of what you need comes “in the box” or can be added with a fairly inexpensive extension – custom coding is rarely necessary.
That Shopping Feed needs to be provided in a standard format (we have ways to help if it’s not) and your products will need a minimum inclusion of particular attributes (our Google Shopping experts can help with that too).
Between your output feed and your customers sits our custom-written app, Feedreach, which provides us opportunities to optimise your data for better Google Shopping Campaign listings and more traffic and sales from your Google AdWords Shopping campaigns.
Within Google AdWords, a Google Shopping campaign is created, bidding on your inventory which matches users’ Google queries. The longer your campaign runs, the more data we have to optimise performance, with different bids being applied to each category of products. You’ll set a daily budget to keep control of your spend.
Google Shopping Management Service
To maximise the potential of Google Shopping Campaigns for our clients, our Google Shopping Experts will typically:
- Configure your Google Shopping Feed
- Manage your feeds using our purpose-built feed processing service, Feedreach
- Optimise your Content to increase relevance and rank to drive sales
- Set up your Google Shopping Merchant Centre account
- Track and report Google Shopping campaign performance
- Optimise your Google Shopping campaign to increase sales and lower the cost per sale, maximising your ROI.