Dr Steven Covey calls it ’start with the end in mind’, in his recent post Seth Godin suggests it as ‘follow through’. The lesson for both is the same:
Work with your customers in the knowledge of the end result. If your end result is a quick sale and no repeat orders, where is the motivation […]

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Why the purchase of software or hardware (which can sometimes cost millions to the company) that enable a company to capture informations and details about individual customers that can be used for […]

Yesterday, I was privileged enough to enjoy 45 minutes listening to the future of marketing according to the vision of Richard Duvall, described as a revolutionary figure in the creation of 21st century business. With Prudential, he co-founded Egg and is now working his new project, Zopa.
I found Richard inspirational and his vision compelling of […]