Entries Tagged as 'Word of Mouth'

Why Facebook Should Be Part of Your Strategy

June 9th, 2010

With 484million visits in a single month, it’s about time Facebook featured in your thoughts and strategy, whether you sell to businesses or consumers. This is the first in a series of posts on how to tackle this marketing behemoth. We’ve been working on Facebook pay-per-click campaigns for a number of our clients. It is really [...]

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Filed under: Facebook · Location Targeting · Word of Mouth

Poor Conversion Rates Explained

March 31st, 2008

There’s been a common theme for many of the conversations I’ve had with new clients recently: poor traffic conversion rates. It’s a subject, like many in the world of marketing, that is completely subjective – it will depend entirely on your business, the market sector, your product, your prices, competitors and a whole host of [...]

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Filed under: AdWords · Approach · Conversion · Online · Sales · Word of Mouth · marketing

Where is the Love?

July 26th, 2007

If you merely value a customer on turnover and profit alone, you’re missing a big chunk of capital. I love this recent post at Dawud Miracle’s blog which describes seven ways to make your customer fall in love with you. Dawud suggests that ‘when you’re in love, you can’t help telling people about it: Be [...]

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Filed under: Approach · BizDev · Expectations · Word of Mouth · marketing

How to make $1m from a third nipple

July 20th, 2007

Steve Holstein posted on his blog that Brad, from Paxton, Illionois received his copy of the latest Harry Potter book, Deathly Hallows, three days early and speculates that the e-tailer in question probably planned the ‘accident’ in order to gain publicity. Well, it sure worked. In another bizarre (or planned?) unexpected release, Lily Allen was [...]

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Filed under: BizDev · Uncategorized · Word of Mouth

Philanthropy, or Business Development?

July 13th, 2007

Being in business development and marketing for as long as I have has turned me in to a bit of a cynic. Google has made its online office tools, Docs, Spreadsheets etc. available as a hosted solution free for educational organisations in the US, and announced in this post, (Official Google Blog: Nonprofits mix it [...]

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Filed under: BizDev · Google · Software · Word of Mouth · marketing

When expectations don’t matter

July 10th, 2007

Today, a colleague gave me great example of when expectations don’t appear to matter. He’s currently going through the painful process of selling/buying a home and has had to engage with different agents to view properties and so forth. He reported a concerning trend: agents appear to be over-valuing properties to get the instruction. Once [...]

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Filed under: Expectations · Word of Mouth · marketing

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