Being successful in your own business isn’t too far away from crossing the line first in a Formula 1 Grand Prix, or even winning the World Championship, for that matter. As poor Filipe Massa proved at the Hungarian Grand Prix this weekend, having the pace to overtake and lead the race almost all the way [...]
Entries Tagged as 'Upselling'
A Lesson from F1
August 5th, 2008
Filed under: Acquisition · AdWords · Approach · Conversion · Online · Sales · Upselling
Communication, communication, communication
July 1st, 2007
I recently read this post on the official Google blog. It clearly demonstrates Google’s leverage of a willing audience to upsell products. That, and blowing it’s own trumpet, of course. Google has built a massive audience of its blog, many receiving posts using an RSS reader or just visiting the site regularly, I noticed that [...]




