There are many things to love about Google; measurability, tightly focused targeting and all that traffic. But there’s a little-known element that’s really beginning to annoy me and a lot of the other search community: the Search Network. You’ll be familiar with the two primary networks; Google Search – essentially, the Google you know and [...]
Entries Tagged as 'Uncategorized'
Google Rant: Your Ads are Showing Where?
June 9th, 2008
Filed under: Acquisition · AdWords · CPC · Content · Google · Search Network · Uncategorized
I’m selfish, impatient and I don’t trust you
February 27th, 2008
Some insight in to a visitor’s experience on your site: I’m selfish, only interested in me. Right now, I don’t care about your business, I care about me and whether you can deliver the product, service or solution I need. I’m not interested in the 400 other things you sell or do, just the one [...]
Filed under: Acquisition · Approach · BizDev · Content · Uncategorized · marketing
How to make $1m from a third nipple
July 20th, 2007
Steve Holstein posted on his blog that Brad, from Paxton, Illionois received his copy of the latest Harry Potter book, Deathly Hallows, three days early and speculates that the e-tailer in question probably planned the ‘accident’ in order to gain publicity. Well, it sure worked. In another bizarre (or planned?) unexpected release, Lily Allen was [...]
Filed under: BizDev · Uncategorized · Word of Mouth




