Entries Tagged as 'Uncategorized'

Google Rant: Your Ads are Showing Where?

June 9th, 2008 · Comments Off

There are many things to love about Google; measurability, tightly focused targeting and all that traffic.
But there’s a little-known element that’s really beginning to annoy me and a lot of the other search community: the Search Network.

You’ll be familiar with the two primary networks; Google Search - essentially, the Google you know and love, and […]

Tags: Content · Search Network · Acquisition · CPC · Google · AdWords · Uncategorized

I’m selfish, impatient and I don’t trust you

February 27th, 2008 · Comments Off

Some insight in to a visitor’s experience on your site:

I’m selfish, only interested in me. Right now, I don’t care about your business, I care about me and whether you can deliver the product, service or solution I need. I’m not interested in the 400 other things you sell or do, just the one thing […]

Tags: Approach · Content · Acquisition · BizDev · marketing · Uncategorized

How to make $1m from a third nipple

July 20th, 2007 · No Comments

Steve Holstein posted on his blog that Brad, from Paxton, Illionois received his copy of the latest Harry Potter book, Deathly Hallows, three days early and speculates that the e-tailer in question probably planned the ‘accident’ in order to gain publicity.
Well, it sure worked. In another bizarre (or planned?) unexpected release, Lily Allen was shown […]

Tags: BizDev · Word of Mouth · Uncategorized