It’s an interesting dilemma. Should you, or should you not bid on your own brand? On the one hand, searchers already want to buy from you and might well find you in organic links where the clicks are free, so why pay for the click? On the other, there may be competitors bidding on your [...]

Many of our clients and coaching students have asked us about their obligations surrounding their use of competitors’ brand names in Google ads and as keywords to generate traffic and sales. We interviewed top commercial technology lawyer, Frank Jennings to field those common questions. Mark Tillison: Although Google disapproves some Google ads because they include [...]