Entries Tagged as 'Software'

Why Customer Relationship Management (CRM) Doesn’t Work

July 20th, 2007

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Why the purchase of software or hardware (which can sometimes cost millions to the company) that enable a company to capture informations and details about individual customers that can be used for [...]

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Filed under: Approach · Expectations · Software · Work Culture

Philanthropy, or Business Development?

July 13th, 2007

Being in business development and marketing for as long as I have has turned me in to a bit of a cynic. Google has made its online office tools, Docs, Spreadsheets etc. available as a hosted solution free for educational organisations in the US, and announced in this post, (Official Google Blog: Nonprofits mix it [...]

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Filed under: BizDev · Google · Software · Word of Mouth · marketing

Simple Genius

July 2nd, 2007

I found this on the wonderful GapingVoid site. If I could only comment without detracting from its simple genius.

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Filed under: Software

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