There’s a whole lot of profit in Google’s Content Network. Unlike Search, the Google Content Network gives you the ability to target an audience before they search for your product or service. Depending on your offer, you’ll get some direct sales of course, but that isn’t the main objective behind such a campaign. Put it [...]

Mobile Internet usage is fast becoming a significant audience worth exploiting. The headlines: 43% of iPhone owners earn salaries in excess of £65,000 200 million Internet enabled phones shipped in 2009 with 22% growth projected for 2010. 38% of mobile phones worldwide will be smartphones by 2013 UK mobile searches increased by 260% for commercial [...]

There are many things to love about Google; measurability, tightly focused targeting and all that traffic. But there’s a little-known element that’s really beginning to annoy me and a lot of the other search community: the Search Network. You’ll be familiar with the two primary networks; Google Search – essentially, the Google you know and [...]