Being successful in your own business isn’t too far away from crossing the line first in a Formula 1 Grand Prix, or even winning the World Championship, for that matter.
As poor Filipe Massa proved at the Hungarian Grand Prix this weekend, having the pace to overtake and lead the race almost all the way to […]
Entries Tagged as 'Sales'
A Lesson from F1
August 5th, 2008 · Comments Off
Tags: Upselling · Conversion · Approach · Acquisition · AdWords · Sales · Online
Poor Conversion Rates Explained
March 31st, 2008 · No Comments
There’s been a common theme for many of the conversations I’ve had with new clients recently: poor traffic conversion rates.
It’s a subject, like many in the world of marketing, that is completely subjective - it will depend entirely on your business, the market sector, your product, your prices, competitors and a whole host of other […]
Tags: Approach · Conversion · Sales · AdWords · Online · Word of Mouth · marketing
Demographic Bidding - Chump or Champ?
January 24th, 2008 · No Comments
Google announced today that it is to commence testing on Demographic Bidding. You can already target specific geographic locations for your ads to be shown, and pretty soon you’ll be able to target particular demographics too.
Even if you don’t want to target specific demographics, there could be an incredible amount of value in the new […]
Tags: Content · Location Targeting · Sales · AdWords · marketing · Google
The garage door lie
January 22nd, 2008 · No Comments
Watching Property Ladder last night (a show about buying and developing property, if you don’t know it), I was dumbfounded (as was the host) by the developer of a £650k house adding a double garage door to the front of the property, despite the fact that the area wasn’t large enough to get a car […]
Tags: Permission · Expectations · Sales
A Lesson in Sales From e-bay
July 21st, 2007 · 1 Comment
In a recent post on Seth’s Blog, Seth explains that we’re all irrational and describes how around 40% of auctions on e-bay sell for greater than the buy it now price.
In the cold light of day, it is irrational. But there’s a reason why this happens: in an auction of this nature, whether it’s on […]



