More. We all like more, right? More sales. More customers. Better conversion rates, lower conversion costs. It can be done, but you can’t rely on AdWords or organic placement alone – a web site and more specifically the pages you land a visitor on need to work hard to convert that visitor in to a [...]

Traffic is great, but enquiries and sales are really where the action is. Getting relevant traffic to your site is an AdWords or SEO project, but converting that traffic in to profit depends entirely on the web site – improve the “visitor experience” and you’ll increase enquiries, sales and profit. There’s a lot more science [...]

Google recently introduced View Through Conversion reporting for measurement of conversions influenced by display advertising campaigns on the Google Content Network. AdWords Analyst, Antony Potts explains how this helps you. A “View Through Conversion” occurs on the Content Network when your ad is shown, but not clicked, and that person then returns to your site [...]

Being successful in your own business isn’t too far away from crossing the line first in a Formula 1 Grand Prix, or even winning the World Championship, for that matter. As poor Filipe Massa proved at the Hungarian Grand Prix this weekend, having the pace to overtake and lead the race almost all the way [...]

There’s been a common theme for many of the conversations I’ve had with new clients recently: poor traffic conversion rates. It’s a subject, like many in the world of marketing, that is completely subjective – it will depend entirely on your business, the market sector, your product, your prices, competitors and a whole host of [...]

Google announced today that it is to commence testing on Demographic Bidding. You can already target specific geographic locations for your ads to be shown, and pretty soon you’ll be able to target particular demographics too. Even if you don’t want to target specific demographics, there could be an incredible amount of value in the [...]

Watching Property Ladder last night (a show about buying and developing property, if you don’t know it), I was dumbfounded (as was the host) by the developer of a £650k house adding a double garage door to the front of the property, despite the fact that the area wasn’t large enough to get a car [...]

In a recent post on Seth’s Blog, Seth explains that we’re all irrational and describes how around 40% of auctions on e-bay sell for greater than the buy it now price. In the cold light of day, it is irrational. But there’s a reason why this happens: in an auction of this nature, whether it’s [...]