There’s a whole lot of profit in Google’s Content Network. Unlike Search, the Google Content Network gives you the ability to target an audience before they search for your product or service. Depending on your offer, you’ll get some direct sales of course, but that isn’t the main objective behind such a campaign. Put it [...]

Watching Property Ladder last night (a show about buying and developing property, if you don’t know it), I was dumbfounded (as was the host) by the developer of a £650k house adding a double garage door to the front of the property, despite the fact that the area wasn’t large enough to get a car [...]

Why does search marketing work? Seth Godin describes in his post, Permission, Junk and Spam, how marketing has changed since 1999: The result of Google and the prevalence of search means that people are far more forgiving of things that need to be sought out, and less patient than ever with selfish marketers that insist [...]

The Guardian reports on the falling profits in mainstream music. The supermarkets have got in on the act and do what supermarkets do best: they squeeze suppliers’ margins and commoditise products. More evidence of the Individual Revolution: there’s more profit in the specialist, niche markets as Adam Webb discovers. However, it is beyond the mainstream [...]