Recently, a number of AdWords campaigns I’m working have been sailing very close to the limits of what Google will permit in a single AdWords account. Anyone who is a subscriber to the ‘long tail‘ principal will know that generating variations and combinations of keywords is good practice to find lots of niche little terms [...]

The Guardian reports on the falling profits in mainstream music. The supermarkets have got in on the act and do what supermarkets do best: they squeeze suppliers’ margins and commoditise products. More evidence of the Individual Revolution: there’s more profit in the specialist, niche markets as Adam Webb discovers. However, it is beyond the mainstream [...]