Entries Tagged as 'marketing'

Poor Conversion Rates Explained

March 31st, 2008

There’s been a common theme for many of the conversations I’ve had with new clients recently: poor traffic conversion rates. It’s a subject, like many in the world of marketing, that is completely subjective – it will depend entirely on your business, the market sector, your product, your prices, competitors and a whole host of [...]

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Filed under: AdWords · Approach · Conversion · Online · Sales · Word of Mouth · marketing

I’m selfish, impatient and I don’t trust you

February 27th, 2008

Some insight in to a visitor’s experience on your site: I’m selfish, only interested in me. Right now, I don’t care about your business, I care about me and whether you can deliver the product, service or solution I need. I’m not interested in the 400 other things you sell or do, just the one [...]

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Filed under: Acquisition · Approach · BizDev · Content · Uncategorized · marketing

Content v Search – Why it pays to know the difference

February 2nd, 2008

By default, Google will display your ads on the content network. If you haven’t switched it off, you’re advertising to an audience you know little about, and you’ll find it difficult to measure and manage the results that you’re getting from your whole account. To be clear, I’m not suggesting that the content network is [...]

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Filed under: AdWords · Content · Google · Search · marketing

Demographic Bidding – Chump or Champ?

January 24th, 2008

Google announced today that it is to commence testing on Demographic Bidding. You can already target specific geographic locations for your ads to be shown, and pretty soon you’ll be able to target particular demographics too. Even if you don’t want to target specific demographics, there could be an incredible amount of value in the [...]

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Filed under: AdWords · Content · Google · Location Targeting · Sales · marketing

Hitting the Limits

January 17th, 2008

Recently, a number of AdWords campaigns I’m working have been sailing very close to the limits of what Google will permit in a single AdWords account. Anyone who is a subscriber to the ‘long tail‘ principal will know that generating variations and combinations of keywords is good practice to find lots of niche little terms [...]

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Filed under: AdWords · Google · Niche · Quality Score · marketing

“We don’t care about your experience”

January 6th, 2008

A guest post by Media Relations guru, Tony Garner, Viva PR. Web Sites that Work We live in an exciting age. In some ways it has never been easier to communicate with people and a lot of that is thanks to this T’interweb thingy. Blogs, websites and e-shots are cheap and relatively easy to set [...]

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Filed under: Online · marketing

Big Bubble? Maybe. Big Trouble? Definitely.

November 5th, 2007

A colleague posted me this article about the online marketing economy. Big Bubble? Maybe. Big Trouble? Definitely. There’s nothing like a bit of Google-bashing, huh? Bill Gates must love it! It certainly takes some of the usual negative attention away from Microsoft. If Google is squeezing the AdSense partners, and I don’t especially advertise on [...]

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Filed under: AdWords · Google · Search · marketing

Where is the Love?

July 26th, 2007

If you merely value a customer on turnover and profit alone, you’re missing a big chunk of capital. I love this recent post at Dawud Miracle’s blog which describes seven ways to make your customer fall in love with you. Dawud suggests that ‘when you’re in love, you can’t help telling people about it: Be [...]

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Filed under: Approach · BizDev · Expectations · Word of Mouth · marketing

Counting Customer Cost

July 25th, 2007

Dictionary.com defines acquisition as The purchase of an asset such as a plant, a division, or even an entire company. What do you do with an asset? Maintain it so that you can get the most benefit from it for the longest period of time? If the asset were a building, you’d ensure that it [...]

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Filed under: Acquisition · Approach · BizDev · marketing

Permission, Junk and Spam

July 24th, 2007

Why does search marketing work? Seth Godin describes in his post, Permission, Junk and Spam, how marketing has changed since 1999: The result of Google and the prevalence of search means that people are far more forgiving of things that need to be sought out, and less patient than ever with selfish marketers that insist [...]

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Filed under: AdWords · BizDev · CPC · Google · Permission · Search · marketing

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