With 484million visits in a single month, it’s about time Facebook featured in your thoughts and strategy, whether you sell to businesses or consumers. This is the first in a series of posts on how to tackle this marketing behemoth. We’ve been working on Facebook pay-per-click campaigns for a number of our clients. It is really [...]
Entries Tagged as 'Location Targeting'
Why Facebook Should Be Part of Your Strategy
June 9th, 2010
Filed under: Facebook · Location Targeting · Word of Mouth
Negative Keyword Technique
May 21st, 2008
The AdWords Success Guide explains the practice and benefits of using negative keywords to your advantage, excluding irrelevant searchers from seeing your ad, let alone you paying for an irrelevant click. If you really want to be able to measure performance and optimise your campaign effectively, there’s a little more to it. Example Dennis and [...]
Filed under: Acquisition · AdWords · Conversion · Location Targeting · Negative Keywords · Search
Demographic Bidding – Chump or Champ?
January 24th, 2008
Google announced today that it is to commence testing on Demographic Bidding. You can already target specific geographic locations for your ads to be shown, and pretty soon you’ll be able to target particular demographics too. Even if you don’t want to target specific demographics, there could be an incredible amount of value in the [...]
Filed under: AdWords · Content · Google · Location Targeting · Sales · marketing
Getting the best from location targeting
January 21st, 2008
If you’ve spent any time at all in the settings part of your AdWords campaign, you’ll have seen that Google offers a location targeting tool. By default, Google runs your ads everywhere in your chosen country, to everyone, across its Search and Content networks. That’s fine, to a point – but what if you don’t, [...]
Filed under: AdWords · International · Location Targeting · Quality Score
Get Negative
November 21st, 2007
Google AdWords includes a wonderful, often unused feature for negative keywords. This allows you to filter out the unwanted irrelevant traffic that would still cost you money in clicks, but not gain you anything in sales. Using the example of a campaign selling hubcaps, if you don’t sell Renault hubcaps, make sure you use “-Renault” [...]
Filed under: AdWords · CPC · Google · Location Targeting · Negative Keywords · Quality Score




