Entries Tagged as 'Location Targeting'

Negative Keyword Technique

May 21st, 2008 · No Comments

The AdWords Success Guide explains the practice and benefits of using negative keywords to your advantage, excluding irrelevant searchers from seeing your ad, let alone you paying for an irrelevant click.
If you really want to be able to measure performance and optimise your campaign effectively, there’s a little more to it.
Example
Dennis and Steve run a […]

Tags: Conversion · Negative Keywords · Location Targeting · Acquisition · AdWords · Search

Demographic Bidding - Chump or Champ?

January 24th, 2008 · No Comments

Google announced today that it is to commence testing on Demographic Bidding. You can already target specific geographic locations for your ads to be shown, and pretty soon you’ll be able to target particular demographics too.
Even if you don’t want to target specific demographics, there could be an incredible amount of value in the new […]

Tags: Content · Location Targeting · Sales · AdWords · marketing · Google

Getting the best from location targeting

January 21st, 2008 · No Comments

If you’ve spent any time at all in the settings part of your AdWords campaign, you’ll have seen that Google offers a location targeting tool. By default, Google runs your ads everywhere in your chosen country, to everyone, across its Search and Content networks.
That’s fine, to a point - but what if you don’t, or […]

Tags: Quality Score · Location Targeting · International · AdWords

Get Negative

November 21st, 2007 · No Comments

Google AdWords includes a wonderful, often unused feature for negative keywords. This allows you to filter out the unwanted irrelevant traffic that would still cost you money in clicks, but not gain you anything in sales.
Using the example of a campaign selling hubcaps, if you don’t sell Renault hubcaps, make sure you use “-Renault” in […]

Tags: Quality Score · Negative Keywords · Location Targeting · CPC · AdWords · Google