If you’ve spent any time at all in the settings part of your AdWords campaign, you’ll have seen that Google offers a location targeting tool. By default, Google runs your ads everywhere in your chosen country, to everyone, across its Search and Content networks.
That’s fine, to a point - but what if you don’t, or […]

Google has this clever way of presenting results that are most relevant to the searcher. I completely agree with this policy - a searcher wants to find the most relevant results. This helps you to build campaigns that acquire clients for the lowest cost.
However, there’s a downside: what if you’re searching for a product or […]