Entries Tagged as 'Customer Service'

A lesson from Sony

January 31st, 2008 · No Comments

Why a broken Sony strengthens the brand.
I’ve known plenty of people that called themselves ‘Sony men’. That is to say, they bought in to the brand in a big way, particularly years ago. They’d only buy Sony hi-fi gear or their TV had to be a Sony. Personally, I’ve never considered myself a Sony man, […]

Tags: Customer Service · Approach · Expectations