Understanding how your customers behave, not just that clicks sometimes convert to sales and sometimes don’t, is critical knowledge in the battle to constantly increase the ROI from a paid advertising campaign. Google’s recent addition of Search Funnels to AdWords accounts attempt to do just that. If you don’t already have conversion tracking implemented correctly, [...]

More. We all like more, right? More sales. More customers. Better conversion rates, lower conversion costs. It can be done, but you can’t rely on AdWords or organic placement alone – a web site and more specifically the pages you land a visitor on need to work hard to convert that visitor in to a [...]

There’s a new kid on the block in your AdWords account – it’s a lean, mean, fighting machine and it’s on your team. Treat it with respect and it’ll deliver results for you. What is Remarketing? Remarketing is a new weapon in the Google Adwords advertiser’s arsenal and one that you really should consider using. [...]

Traffic is great, but enquiries and sales are really where the action is. Getting relevant traffic to your site is an AdWords or SEO project, but converting that traffic in to profit depends entirely on the web site – improve the “visitor experience” and you’ll increase enquiries, sales and profit. There’s a lot more science [...]

There’s a whole lot of profit in Google’s Content Network. Unlike Search, the Google Content Network gives you the ability to target an audience before they search for your product or service. Depending on your offer, you’ll get some direct sales of course, but that isn’t the main objective behind such a campaign. Put it [...]

Google recently introduced View Through Conversion reporting for measurement of conversions influenced by display advertising campaigns on the Google Content Network. AdWords Analyst, Antony Potts explains how this helps you. A “View Through Conversion” occurs on the Content Network when your ad is shown, but not clicked, and that person then returns to your site [...]

…ask what you can do for Google. To effectively lower your cost-per-click (CPC), and therefore your cost-per-acquisition (CPA) or cost per sale, you need to first appreciate Google’s perspective. If you understand what motivates Google, you’ll understand better how to manipulate the system to your advantage: 1. Obvious, perhaps, but Google is a SEARCH engine. [...]

Being successful in your own business isn’t too far away from crossing the line first in a Formula 1 Grand Prix, or even winning the World Championship, for that matter. As poor Filipe Massa proved at the Hungarian Grand Prix this weekend, having the pace to overtake and lead the race almost all the way [...]

The AdWords Success Guide explains the practice and benefits of using negative keywords to your advantage, excluding irrelevant searchers from seeing your ad, let alone you paying for an irrelevant click. If you really want to be able to measure performance and optimise your campaign effectively, there’s a little more to it. Example Dennis and [...]

There’s been a common theme for many of the conversations I’ve had with new clients recently: poor traffic conversion rates. It’s a subject, like many in the world of marketing, that is completely subjective – it will depend entirely on your business, the market sector, your product, your prices, competitors and a whole host of [...]