Some insight in to a visitor’s experience on your site: I’m selfish, only interested in me. Right now, I don’t care about your business, I care about me and whether you can deliver the product, service or solution I need. I’m not interested in the 400 other things you sell or do, just the one [...]
Entries Tagged as 'BizDev'
I’m selfish, impatient and I don’t trust you
February 27th, 2008
Filed under: Acquisition · Approach · BizDev · Content · Uncategorized · marketing
Those Last Couple of Inches Can Make All the Difference
August 23rd, 2007
Dr Steven Covey calls it ‘start with the end in mind’, in his recent post Seth Godin suggests it as ‘follow through’. The lesson for both is the same: Work with your customers in the knowledge of the end result. If your end result is a quick sale and no repeat orders, where is the [...]
Filed under: Acquisition · Approach · BizDev · Expectations · Work Culture
Where is the Love?
July 26th, 2007
If you merely value a customer on turnover and profit alone, you’re missing a big chunk of capital. I love this recent post at Dawud Miracle’s blog which describes seven ways to make your customer fall in love with you. Dawud suggests that ‘when you’re in love, you can’t help telling people about it: Be [...]
Filed under: Approach · BizDev · Expectations · Word of Mouth · marketing
Counting Customer Cost
July 25th, 2007
Dictionary.com defines acquisition as The purchase of an asset such as a plant, a division, or even an entire company. What do you do with an asset? Maintain it so that you can get the most benefit from it for the longest period of time? If the asset were a building, you’d ensure that it [...]
Filed under: Acquisition · Approach · BizDev · marketing
Permission, Junk and Spam
July 24th, 2007
Why does search marketing work? Seth Godin describes in his post, Permission, Junk and Spam, how marketing has changed since 1999: The result of Google and the prevalence of search means that people are far more forgiving of things that need to be sought out, and less patient than ever with selfish marketers that insist [...]
Filed under: AdWords · BizDev · CPC · Google · Permission · Search · marketing
A Lesson in Sales From e-bay
July 21st, 2007
In a recent post on Seth’s Blog, Seth explains that we’re all irrational and describes how around 40% of auctions on e-bay sell for greater than the buy it now price. In the cold light of day, it is irrational. But there’s a reason why this happens: in an auction of this nature, whether it’s [...]
Filed under: Approach · BizDev · Sales · marketing
How to make $1m from a third nipple
July 20th, 2007
Steve Holstein posted on his blog that Brad, from Paxton, Illionois received his copy of the latest Harry Potter book, Deathly Hallows, three days early and speculates that the e-tailer in question probably planned the ‘accident’ in order to gain publicity. Well, it sure worked. In another bizarre (or planned?) unexpected release, Lily Allen was [...]
Filed under: BizDev · Uncategorized · Word of Mouth
Philanthropy, or Business Development?
July 13th, 2007
Being in business development and marketing for as long as I have has turned me in to a bit of a cynic. Google has made its online office tools, Docs, Spreadsheets etc. available as a hosted solution free for educational organisations in the US, and announced in this post, (Official Google Blog: Nonprofits mix it [...]
Filed under: BizDev · Google · Software · Word of Mouth · marketing
Understanding
July 2nd, 2007
Some time ago, I engaged the services of a supplier, offering a service to me that required a deep understanding of the business in which I worked. That supplier knew their offering well and provided excellent service to a wide range of clients. With this project, they failed – why? Because they didn’t understand the [...]
Filed under: Approach · BizDev · marketing
Seth’s Blog: The Verizon guy who turned down the iPhone
June 28th, 2007
Seth’s Blog: The Verizon guy who turned down the iPhone Isn’t it amazing where a bit of passion and belief will get you? I guess sometimes, you just have to be in the right place in your head to seize the right opportunity, to just simply follow one’s gut. The iPhone/AT&T deal is almost certainly [...]
Filed under: BizDev




