Some insight in to a visitor’s experience on your site:

I’m selfish, only interested in me. Right now, I don’t care about your business, I care about me and whether you can deliver the product, service or solution I need. I’m not interested in the 400 other things you sell or do, just the one thing […]

Dr Steven Covey calls it ’start with the end in mind’, in his recent post Seth Godin suggests it as ‘follow through’. The lesson for both is the same:
Work with your customers in the knowledge of the end result. If your end result is a quick sale and no repeat orders, where is the motivation […]

If you merely value a customer on turnover and profit alone, you’re missing a big chunk of capital. I love this recent post at Dawud Miracle’s blog which describes seven ways to make your customer fall in love with you. Dawud suggests that ‘when you’re in love, you can’t help telling people about it:

Be nice
Be […]

Dictionary.com defines acquisition as
The purchase of an asset such as a plant, a division, or even an entire company.
What do you do with an asset? Maintain it so that you can get the most benefit from it for the longest period of time? If the asset were a building, you’d ensure that it retained […]

Why does search marketing work? Seth Godin describes in his post, Permission, Junk and Spam, how marketing has changed since 1999:
The result of Google and the prevalence of search means that people are far more forgiving of things that need to be sought out, and less patient than ever with selfish marketers that insist on […]

In a recent post on Seth’s Blog, Seth explains that we’re all irrational and describes how around 40% of auctions on e-bay sell for greater than the buy it now price.
In the cold light of day, it is irrational. But there’s a reason why this happens: in an auction of this nature, whether it’s on […]

Steve Holstein posted on his blog that Brad, from Paxton, Illionois received his copy of the latest Harry Potter book, Deathly Hallows, three days early and speculates that the e-tailer in question probably planned the ‘accident’ in order to gain publicity.
Well, it sure worked. In another bizarre (or planned?) unexpected release, Lily Allen was shown […]

Being in business development and marketing for as long as I have has turned me in to a bit of a cynic. Google has made its online office tools, Docs, Spreadsheets etc. available as a hosted solution free for educational organisations in the US, and announced in this post, (Official Google Blog: Nonprofits mix it […]

Some time ago, I engaged the services of a supplier, offering a service to me that required a deep understanding of the business in which I worked. That supplier knew their offering well and provided excellent service to a wide range of clients.
With this project, they failed - why?
Because they didn’t understand the business. They […]

Seth’s Blog: The Verizon guy who turned down the iPhone
Isn’t it amazing where a bit of passion and belief will get you? I guess sometimes, you just have to be in the right place in your head to seize the right opportunity, to just simply follow one’s gut.
The iPhone/AT&T deal is almost certainly the exception […]