A short time ago, one of our live coaching clients found himself wasting a lot of budget without even realising it. In a fiercely competitive market, where clicks are £1.50 or more, together we established that he was wasting around £50 PER DAY on irrelevant clicks that had absolutely no chance of becoming sales. Why? [...]

Being successful in your own business isn’t too far away from crossing the line first in a Formula 1 Grand Prix, or even winning the World Championship, for that matter. As poor Filipe Massa proved at the Hungarian Grand Prix this weekend, having the pace to overtake and lead the race almost all the way [...]

There’s been a common theme for many of the conversations I’ve had with new clients recently: poor traffic conversion rates. It’s a subject, like many in the world of marketing, that is completely subjective – it will depend entirely on your business, the market sector, your product, your prices, competitors and a whole host of [...]

Some insight in to a visitor’s experience on your site: I’m selfish, only interested in me. Right now, I don’t care about your business, I care about me and whether you can deliver the product, service or solution I need. I’m not interested in the 400 other things you sell or do, just the one [...]

Why a broken Sony strengthens the brand. I’ve known plenty of people that called themselves ‘Sony men’. That is to say, they bought in to the brand in a big way, particularly years ago. They’d only buy Sony hi-fi gear or their TV had to be a Sony. Personally, I’ve never considered myself a Sony [...]

Dr Steven Covey calls it ‘start with the end in mind’, in his recent post Seth Godin suggests it as ‘follow through’. The lesson for both is the same: Work with your customers in the knowledge of the end result. If your end result is a quick sale and no repeat orders, where is the [...]

If you merely value a customer on turnover and profit alone, you’re missing a big chunk of capital. I love this recent post at Dawud Miracle’s blog which describes seven ways to make your customer fall in love with you. Dawud suggests that ‘when you’re in love, you can’t help telling people about it: Be [...]

Dictionary.com defines acquisition as The purchase of an asset such as a plant, a division, or even an entire company. What do you do with an asset? Maintain it so that you can get the most benefit from it for the longest period of time? If the asset were a building, you’d ensure that it [...]

In a recent post on Seth’s Blog, Seth explains that we’re all irrational and describes how around 40% of auctions on e-bay sell for greater than the buy it now price. In the cold light of day, it is irrational. But there’s a reason why this happens: in an auction of this nature, whether it’s [...]

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Why the purchase of software or hardware (which can sometimes cost millions to the company) that enable a company to capture informations and details about individual customers that can be used for [...]