Many of our clients and coaching students have asked us about their obligations surrounding their use of competitors’ brand names in Google ads and as keywords to generate traffic and sales. We interviewed top commercial technology lawyer, Frank Jennings to field those common questions. Mark Tillison: Although Google disapproves some Google ads because they include [...]

For many of our clients new to Google AdWords, the most confusing element is how to achieve top positions on Google AdWords – the ranking system can be confusing. We spotted this neat video which demonstrates the value of CTR and explains in simple terms how Google ranks your ads amongst competitors’ ads. Learn more [...]

Google has been tinkering. Again. We’ve had a few clients just recently whose ads stopped showing on Google pretty much overnight, costing hundreds of pounds on lost revenue every single day. Why? Quality Score has reared its head again. Google is seeking the very best experience for its customer – not only now will Google [...]

…ask what you can do for Google. To effectively lower your cost-per-click (CPC), and therefore your cost-per-acquisition (CPA) or cost per sale, you need to first appreciate Google’s perspective. If you understand what motivates Google, you’ll understand better how to manipulate the system to your advantage: 1. Obvious, perhaps, but Google is a SEARCH engine. [...]

Being successful in your own business isn’t too far away from crossing the line first in a Formula 1 Grand Prix, or even winning the World Championship, for that matter. As poor Filipe Massa proved at the Hungarian Grand Prix this weekend, having the pace to overtake and lead the race almost all the way [...]

There are many things to love about Google; measurability, tightly focused targeting and all that traffic. But there’s a little-known element that’s really beginning to annoy me and a lot of the other search community: the Search Network. You’ll be familiar with the two primary networks; Google Search – essentially, the Google you know and [...]

The AdWords Success Guide explains the practice and benefits of using negative keywords to your advantage, excluding irrelevant searchers from seeing your ad, let alone you paying for an irrelevant click. If you really want to be able to measure performance and optimise your campaign effectively, there’s a little more to it. Example Dennis and [...]

There’s been a common theme for many of the conversations I’ve had with new clients recently: poor traffic conversion rates. It’s a subject, like many in the world of marketing, that is completely subjective – it will depend entirely on your business, the market sector, your product, your prices, competitors and a whole host of [...]

One of our clients just asked about this suspicious email from Google: From: Google AdWords [mailto:reactivation@google.com] Sent: 25 March 2008 02:58 To: [removed] Subject: Please Update Your Billing Information This message was sent from a notification-only email address that does not accept incoming email. Please do not reply to this message. ——————————————————————————– Dear Google AdWords [...]

By default, Google will display your ads on the content network. If you haven’t switched it off, you’re advertising to an audience you know little about, and you’ll find it difficult to measure and manage the results that you’re getting from your whole account. To be clear, I’m not suggesting that the content network is [...]