Entries Tagged as 'Acquisition'

Should You Back Your Own Brand?

October 21st, 2009

It’s an interesting dilemma. Should you, or should you not bid on your own brand? On the one hand, searchers already want to buy from you and might well find you in organic links where the clicks are free, so why pay for the click? On the other, there may be competitors bidding on your [...]

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Filed under: Acquisition · AdWords · Keywords · Quality Score · trademark

A Lesson from F1

August 5th, 2008

Being successful in your own business isn’t too far away from crossing the line first in a Formula 1 Grand Prix, or even winning the World Championship, for that matter. As poor Filipe Massa proved at the Hungarian Grand Prix this weekend, having the pace to overtake and lead the race almost all the way [...]

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Filed under: Acquisition · AdWords · Approach · Conversion · Online · Sales · Upselling

Google Rant: Your Ads are Showing Where?

June 9th, 2008

There are many things to love about Google; measurability, tightly focused targeting and all that traffic. But there’s a little-known element that’s really beginning to annoy me and a lot of the other search community: the Search Network. You’ll be familiar with the two primary networks; Google Search – essentially, the Google you know and [...]

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Filed under: Acquisition · AdWords · CPC · Content · Google · Search Network · Uncategorized

Negative Keyword Technique

May 21st, 2008

The AdWords Success Guide explains the practice and benefits of using negative keywords to your advantage, excluding irrelevant searchers from seeing your ad, let alone you paying for an irrelevant click. If you really want to be able to measure performance and optimise your campaign effectively, there’s a little more to it. Example Dennis and [...]

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Filed under: Acquisition · AdWords · Conversion · Location Targeting · Negative Keywords · Search

I’m selfish, impatient and I don’t trust you

February 27th, 2008

Some insight in to a visitor’s experience on your site: I’m selfish, only interested in me. Right now, I don’t care about your business, I care about me and whether you can deliver the product, service or solution I need. I’m not interested in the 400 other things you sell or do, just the one [...]

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Filed under: Acquisition · Approach · BizDev · Content · Uncategorized · marketing

Those Last Couple of Inches Can Make All the Difference

August 23rd, 2007

Dr Steven Covey calls it ‘start with the end in mind’, in his recent post Seth Godin suggests it as ‘follow through’. The lesson for both is the same: Work with your customers in the knowledge of the end result. If your end result is a quick sale and no repeat orders, where is the [...]

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Filed under: Acquisition · Approach · BizDev · Expectations · Work Culture

Counting Customer Cost

July 25th, 2007

Dictionary.com defines acquisition as The purchase of an asset such as a plant, a division, or even an entire company. What do you do with an asset? Maintain it so that you can get the most benefit from it for the longest period of time? If the asset were a building, you’d ensure that it [...]

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Filed under: Acquisition · Approach · BizDev · marketing

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