Being successful in your own business isn’t too far away from crossing the line first in a Formula 1 Grand Prix, or even winning the World Championship, for that matter.
As poor Filipe Massa proved at the Hungarian Grand Prix this weekend, having the pace to overtake and lead the race almost all the way to […]

There are many things to love about Google; measurability, tightly focused targeting and all that traffic.
But there’s a little-known element that’s really beginning to annoy me and a lot of the other search community: the Search Network.

You’ll be familiar with the two primary networks; Google Search - essentially, the Google you know and love, and […]

The AdWords Success Guide explains the practice and benefits of using negative keywords to your advantage, excluding irrelevant searchers from seeing your ad, let alone you paying for an irrelevant click.
If you really want to be able to measure performance and optimise your campaign effectively, there’s a little more to it.
Example
Dennis and Steve run a […]

Some insight in to a visitor’s experience on your site:

I’m selfish, only interested in me. Right now, I don’t care about your business, I care about me and whether you can deliver the product, service or solution I need. I’m not interested in the 400 other things you sell or do, just the one thing […]

Dr Steven Covey calls it ’start with the end in mind’, in his recent post Seth Godin suggests it as ‘follow through’. The lesson for both is the same:
Work with your customers in the knowledge of the end result. If your end result is a quick sale and no repeat orders, where is the motivation […]

Dictionary.com defines acquisition as
The purchase of an asset such as a plant, a division, or even an entire company.
What do you do with an asset? Maintain it so that you can get the most benefit from it for the longest period of time? If the asset were a building, you’d ensure that it retained […]